B2B videos are an effective way to market, educate, and build brand credibility. But not every B2B video can pull that off.
You need to create videos that are not only informative but also entertaining and engaging. Videos that show how your product makes their lives easier, while also revealing your brand’s personality and values.
How do you do that?
Stick around. We will show you some of the best B2B videos that we have found, and explain why they work so well.
10 Best B2B Videos to Inspire Your Own
Monograph Product Demo
Let’s start the list with a product demo style that is achievable without spending millions on production. This video produced by Videodeck can be replicated by any B2B company that wants to show off their product in the context of their client needs.
These videos are great for ads, onboarding new users, or kickstarting your presence on YouTube.
Spendesk Hero Video
Spendesk is one of those “unicorn” startups that skyrocketed in no time. 🚀 In January 2022, they raised € 100M of funding, 6 months after a rise of the same amount. More so, Spendesk 2x its subscription revenue year-on-year.
How did they do it?
By creating a brilliant branding and B2B marketing strategy that made them stand out from the crowd.
One of the secrets behind their success is that they know their customers and their brand inside out. Spendesk has a clear and compelling vision of who they are, what they offer, and why they matter. They also have a deep understanding of their target audience, their needs, their challenges, and their desires.
Spendesk uses this knowledge to create a powerful and consistent brand identity that connects and communicates with its customers on an emotional level. Spendesk is not just selling a product, they are selling a story, a solution, and a lifestyle. ✨
That’s what makes them stand out in the B2B fintech space. And this video is no exception – it hooks with a clear pain point and then uses the brand’s personality, storytelling, and humor to connect with the audience.
The result? A memorable B2B video that showcases the benefits of Spendeck and helps viewers understand how it can solve their problems. 🙌
App Sumo’s YouTube Playlists
One way to organize your B2B videos is through YouTube playlists. Look at how Appsumo does it.
They have a playlist for every stage of the buyer journey, from awareness to decision. Now, why would you bother going through that effort? To speed up the sales process! 🏎️
The B2B sales process is not a sprint, it’s a marathon. You need to segment your audience and deliver the right content to the right prospects at the right time. That’s where YouTube playlists come in handy.
You can create playlists that match different buyer personas, pain points, goals, or interests, and tailor your videos accordingly. For example, Appsumo has a playlist called “Remote Work Academy ” for people who want to learn how to work from anywhere. And they have another playlist called “Work & Life Advice” where they share tips and tricks on how to balance work and life.
These playlists are perfect for prospects in the awareness phase, who are just getting to know Appsumo and what they offer. But what about the prospects in the consideration phase, who are ready to compare different solutions and make a decision?
Well, Appsumo has playlists for them too. They have a playlist called “Product Demos” where they show how their products work and how they can help online businesses grow. And they have another playlist called “Our Favorite Tools for Online Businesses” where they share their recommendations and reviews of the best tools in the market.
These playlists are great for educating and nurturing leads, and showing them why Appsumo is the best choice for them. And if you send your leads a link to a playlist that’s relevant for them, you can accelerate the sales process and close more deals!
Microsoft Teams’s Product Video Animation
Microsoft Teams is not just another chat-based collaboration tool. It’s a game-changer for teamwork. 🏆
And their product video animation shows it. They use 3D animation instead of 2D to create a sleek and modern look that matches their brand and product. They also use fun and playful music that syncs with the typing and the movement in the video, creating a dynamic and engaging rhythm.
And their copy is spot on. It’s simple & conversational, avoiding jargon and technical terms.
Take this – “It used to be that work was a relay race. You do your piece, and I’ll do mine. But that’s not real teamwork. Teamwork happens when the =SUM is greater than its parts”. This is a clever way to use a formula as a metaphor for teamwork and to show how Microsoft Teams can help you achieve more than you could alone.
This also plays well into their rebranding strategy. Microsoft has been trying to change the public perception of its brand from being “outdated”, “boring”, or “clunky” to being “modern”, “sleek”, and “easy to use”. And their product video animation reflects that.
With this B2B video, Microsoft managed to not only be informative and persuasive, but also entertaining and memorable. They managed to showcase their product’s unique features and benefits, while also conveying their brand’s personality and values. Chef’s kiss! 💯
Stripe’s Testimonial Video
You know what they say: the proof is in the pudding. And nothing proves your B2B brand better than testimonials from happy customers. Testimonials show how people have used your product or service to solve their problems and achieve their goals. They also show why you’re different from the rest and how you can help your customers succeed.
But Stripe doesn’t just do testimonials. They do stories. Their videos feature their customers as the heroes of their own journeys, highlighting their achievements and challenges.
Stripe lets their customers share how they grew their business with Stripe’s help. This way, they not only get authentic testimonials but also promote their customers’ brands.
The video is more than just a bunch of people saying nice things about Stripe. It’s a narrative that engages the viewers with visuals, music, and voice-over. The video shows how each customer faced a situation, how they used Stripe to handle it, and how they benefited from it.
Now, if you want to make awesome B2B testimonial videos like this one, here are some tips for you:
- Find the right customers to feature. Look for customers who have a compelling story to tell, who have achieved impressive results with your product or service, and who are willing to share their experience on camera.
- Plan the video structure and script. Decide what kind of story you want to tell, what questions you want to ask, and what key points you want to highlight. Write a script that guides the interview and the narration, but also allows for some flexibility and spontaneity.
- Choose the best format and style for your video. Depending on your budget, audience, and message, you can choose between different types of videos, such as documentary-style, animated, or testimonial mashup. You can also use different elements to enhance your videos, such as graphics, music, or sound effects.
- Shoot and edit the video professionally. Make sure you have the right equipment, lighting, and sound quality for your video. Use multiple angles and shots to create variety and interest. Edit the video to make it clear, concise, and captivating.
Workday’s Rockstar Video Ad
When you think of B2B marketing, you probably don’t think of rock stars. You think of suits, ties, and cubicles. You think of anything but rock and roll.
Workday’s rockstar video ad flipped the switch on that. Workday is a cloud-based software company that provides solutions for finance, human resources, planning, and analytics.
And they have some pretty awesome customers. Over 50% of Fortune 500 companies use Workday in HR and Finances. That’s a lot of rock stars. 🎸
So Workday decided to celebrate their customers and attract a wider audience. And they did it in style. They created a rockstar video ad that features some of the most iconic rock stars of all time: Ozzy Osbourne, Billy Idol, Joan Jett, Paul Stanley, and Gary Clark Jr.
The ad uses humor and irony to poke fun at the corporate cliché of calling someone a rock star and shows how Workday empowers its customers to be rock stars in their own way. By having actual rock stars like Ozzy Osbourne, Billy Idol, Joan Jett, and others mock the idea of calling Ted in finance a rock star, the video creates a contrast between the mundane and the glamorous and makes the viewers laugh at the absurdity of it.
The comedy and the grand visuals make it perfect for airing at the Super Bowl.
Workday’s ad is a brilliant example of how to make a B2B video that’s fun, catchy, and memorable. It shows us what Workday is all about a cool, confident, and creative brand that’s not afraid of challenging the status quo. It also highlights that Workday is a trailblazer and a game-changer in its field.
Neil Patel’s webinars
Webinars are one of the best B2B videos you can create. They can help you establish yourself as a thought leader and attract a ton of leads.
But to get them right, you need to learn from the best. And who is better than Neil Patel? His B2B webinars are persuasive, valuable, and engaging. He always invites other experts to his webinars, which makes him stand out as a thought leader in the marketing industry!
And guess what? His webinars generate around 1038 leads per month – so he must be doing something right!
But how does he do it? How does he create such amazing B2B webinars that drive results? 🤔
Here are some tips and tricks 🔽
- Focus on high-quality leads. Create buyer personas and understand their pain point, challenges, and goals. Create webinars that address THEIR unique needs. This way, you’ll attract conversion-friendly leads!
- Bring in other experts and brands. Partnering up for webinars is an excellent way of bringing in more leads.
- Promote your webinars to perfection. That means reminding your leads via email of the webinars and following up with them after.
- Post your webinars on social media to generate buzz and build your brand.
Acrobat’s Got It Video Commercial
Working from home with kids can be a nightmare 😱 especially when you have to deal with important documents. All it takes is one split second for your kids to ruin your work or delete your files. And that’s the relatable problem that this video hooks the viewer with.
It then goes on to introduce the solution – Adobe Acrobat. By using Adobe, you can baby-proof your documents and easily share them with others.
This hilarious video by Adobe shows how their software can help you work smarter, faster, and happier. It tells a story of a dad who has to juggle his work and his family, and how Adobe Document Cloud saves the day. The video uses humor, emotion, music, and animation to showcase the features and benefits of the product.
This video proves that B2B marketing doesn’t have to be bland. You can use humor and emotion to connect with your audience and persuade them to buy your product.
Slack’s Product Video
Slack’s animated product video start does a great job of showcasing the brand’s fun and creative personality, while also highlighting Slack’s main features AND benefits.
The video is short enough to keep the viewer’s attention, but long enough to cover the main features and advantages of Slack. The main takeaway? Slack is more than just a business communication app, it’s a way to work smarter, faster, and happier – together.
The Takeaway? 🤔
The takeaway? The best B2B videos aren’t about features. They are about stories. Stories that connect with your audience on an emotional level. Stories that show how your product can solve their problems and make their lives better. Stories that inspire them to take action and become your customers.