“Let’s see if I can find that on Y…”
Yes, you’ll find it on YouTube. After all, it’s the second most popular search engine, so everyone who wants to increase their chances of being discovered includes YouTube marketing in their promotion tactics.
The platform has over 2.5 billion logged-in users per month and over 1 billion hours of video watched on the platform each day. If your videos rank well, it’s a great way to reach new people. Plus, your videos could show up in Google search results.
YouTube is more than just pure entertainment. Sure, you can make your videos entertaining, but it’s a content marketing platform for those who want to educate their audience and promote their brands through video.
However, video marketing can be difficult to scale in-house. But we have a solution for this. Just stick with us.
But first, let’s start with a few SaaS companies that nail their YouTube marketing strategy.
12 SaaS Companies That Take YouTube Marketing to the Next Level
1. Salesforce
@salesforce • 819K subscribers • 1.2K videos
Salesforce’s YouTube channel has plenty of educational content, product updates, and many other playlists for different topics (which makes this channel a great YouTube marketing example).
If you scroll through their playlists, you’ll find “Salesforce explained,” “Customer success stories,” and even “Ask More of AI with Matthew McConaughey,” which is an amazing way to explain and promote their AI integration. 😳
“The Great Data Heist” :60 | Ask More of AI with Matthew McConaughey | Salesforce
Another thing about Salesforce’s YouTube channel is that they use a branded thumbnail design for every video.
2. monday.com
@mondaydotcom • 89.3K subscribers • 890 videos
OK, maybe you don’t have the budget to hire Matthew McConaughey to promote your brand, but you can still have a great YouTube channel.
And monday.com is a good example of YouTube marketing from SaaS brands.
Their formula? Organized playlists, information about monday.com, tutorials, how-to videos, and videos showcasing how monday.com can be used in different industries and for various purposes. You’ll find videos that show how to use monday.com for project management but also for IT request ticketing.
How to get started | monday.com tutorials
Their YouTube channel is proof of great branded artwork. Each playlist has its own style of cover art.
1. Videodeck
Videodeck is a video production subscription service that has helped multiple SaaS companies build successful YouTube channels. They operate as a full-service YouTube production partner, handling everything from content strategy to filming, editing, and optimization.
They work with companies like ActiveCampaign, Ahrefs, Intercom, Nightfall, and Noname Security, producing content that spans product demos, explainer videos, social cuts, and YouTube content. Every video is crafted by real actors, professional videographers, and editors, with no AI-generated content.
How Much Does Videodeck Cost?
Videodeck operates on a monthly subscription model designed for teams that need consistent, high-quality output:
- Foundation: $10,000/month – 4 full story videos + 8 social cuts, with 50% off add-ons
- Scale: $20,000/month – 8 full story videos + 16 social cuts, includes a Distribution or Design add-on ($2,900/mo value)
- Ultra: $30,000/month – 12 full story videos + 24 social cuts, includes UGC & Social Media ($6,500/mo value) plus a Distribution or Design add-on
All plans include scripting, content planning, YouTube optimization, thumbnail design and testing, bespoke set design, and access to 7+ actors. Check current pricing here: videodeck.co/pricing
Why Videodeck for SaaS YouTube Marketing?
SaaS companies that win on YouTube do so with consistent, high-quality content and a clear strategy. Videodeck’s subscription model provides both — a dedicated team that plans, produces, and optimizes your YouTube content month after month.With YouTube optimization, thumbnail design, and content planning built into every subscription tier, they give SaaS brands the full production infrastructure needed to turn YouTube into a real acquisition channel.
Reviews and Feedback
Videodeck holds a 4.9/5 rating on Clutch. Clients consistently highlight their fast turnaround, clear communication, and ability to translate complex products into engaging visual narratives. Their process is especially praised by marketing teams who need a reliable production partner that understands SaaS go-to-market.
4. HubSpot
@HubSpot-CRM • 121K subscribers • 244 videos
Remember how I said YouTube can work perfectly as a content marketing platform? Precisely because people are searching for how-to videos (and not only) all the time.
HubSpot’s YouTube channel is the perfect example of this.
They have plenty of how-to videos, just like this one:
How To Start A Blog In 2024: Step-By-Step Tutorial
“How to Start a Blog in 2024”? Looks like a keyword to me. Plus, these kinds of videos are easy to follow and easy to get mentioned in other places.
Talking about taking YouTube marketing to the next level…
Their videos are organized into hubs: “HubSpot Marketing Hub,” “HubSpot Sales Hub,” “Commerce Hub,” and, basically, a hub for each of their products.
They also have a product showcase hub named Spotlight that they’re rolling out twice a year. It’s a guide for everything new they’ve built.
5. Semrush
@semrush • 187K subscribers • 681 videos
Semrush is known for its smart and quirky approach to social media. Just check out their LinkedIn profile. You’ll find funny posts like this one.
They’re doing a great job with their YouTube channel as well.
With up-to-date advice on various digital marketing topics (which can be helpful for both beginners and experienced marketers), their channel is another great example of how YouTube is a content marketing platform. And, of course, each topic is an opportunity to showcase how their tool can be used in digital marketing.
Plus, they’re Semrush. They’re all about SEO, so they know how to insert the right keywords so people can find their videos.
How to Optimize Your Google Business Profile (REAL example!)
Oh, and their videos are well-organized in playlists that look like this:
6. Figma
@Figma • 567K subscribers • 950 videos
I wasn’t at all surprised when I searched for Figma’s YouTube channel and saw how well-designed their video thumbnails are.
Many of their recent videos are from Config 2024, where they announced their latest product updates, helping users stay up-to-date with the platform’s capabilities and future direction.
And that’s the beauty of YouTube marketing. You can use videos to not only inform and educate your audience but also to build a community around your brand. Figma’s Config conference gathers people who build products, but by recording the keynotes from this conference, they make sure all their YouTube followers are up-to-date with everything new at Figma.
Their YouTube channel is a treasure trove for designers and product teams, regardless of their experience level. Their tutorials are clear, concise, and highly informative, making it easy for anyone to get started with Figma.
Multi-edit: Select matching layers
Plus, the production quality is fantastic, with professional editing and high-quality visuals that make the content engaging and easy to follow.
7. Wix
@Wix • 195K subscribers • 535 videos
Wix is known for its popular website creation platform, which is super simple to use.
If you go to their YouTube channel, you’ll find tutorials with step-by-step guidance on using Wix’s tools and features. Also made in a super simple way to understand.
For users looking to dive deeper, Wix provides recorded webinars and workshops that cover a range of topics, including SEO, e-commerce, and web design best practices.
Also, just like any other brand that wants to gain the trust of their customers, Wix has a playlist with customer success stories named #CreatedWithWix: Inspiring Business. Nice touch with that hashtag; might come in handy when posting on social media.
On Becoming Entrepreneurs: Izzy Wheels
8. Squarespace
@squarespace • 101K subscribers • 223 videos
Squarespace’s channel must be mentioned here because they are truly taking YouTube marketing to the next level. Martin Scorsese level.
Hello Down There (Extended) – Directed by Martin Scorsese | Big Game Commercial 2024 | Squarespace
OK, they’re not casually hiring Scorsese for all their videos. But Squarespace started to make ads for the Super Bowl in 2014, and every year, they have progressively enhanced their bold approach. Hence, this year, they had Scorsese.
The rest of the year, you’ll find colorful videos that keep their lively and funny style, as well as customer success stories that usually feature an influencer or a well-known person.
Here’s the style in question:
The Ditch (Australia) | Squarespace
9. CrowdStrike
@CrowdStrike • 20.4K subscribers • 496 videos
CrowdStrike is a leader in cybersecurity SaaS. It offers the Falcon platform, which is a cloud-based solution that secures endpoints, cloud data, identities, and more.
You’re probably wondering what a cybersecurity brand can do for YouTube marketing.
For their how-to videos, they keep it simple, with screen recordings, easy-to-follow voiceovers, and branded colors (like those you’ll find in “The Falcon Platform” playlist).
But they also have customer stories in their “Protectors Spotlight” playlist. All the videos here are black and white with just a splash of blue and red.
And sometimes, they have these visual representations of what a security breach would feel like.
CrowdStrike | This or That | Healthcare
10. Zoom
@Zoom • 520K subscribers • 781 videos
Zoom’s YouTube channel checks all the boxes. It has playlists for “Product Overviews,” “Getting Started with Zoom,” their “AI integration,” “Customer stories,” and more.
Zoom’s YouTube channel has clear categorization and easy navigation to help you find exactly what you’re looking for. They regularly update their content to ensure it stays fresh and relevant, reflecting the latest features and updates to the Zoom platform.
Their tutorial videos are detailed and easy to follow, making it simple for both new and experienced users to understand and utilize Zoom’s capabilities to the fullest.
I particularly enjoyed their “Got a Minute?” playlist. Each video presents a feature or spotlights a certain topic.
Ep. 22 | Zoom Contact Center Innovations | “Got a Minute?” with Patrick Kelley
Plus, they know how to keep their channel on brand.
11. Mailchimp
@mailchimp • 62.4K subscribers • 364 videos
As we’ve seen in all the examples from this list, SaaS brands that want to up their game with YouTube marketing make sure to post relevant videos for their audience and make sure to post them in categories/playlists.
On Mailchimp’s YouTube channel, you’ll see the same. Their channel is a comprehensive hub for anyone interested in email marketing, automation, and digital marketing strategies.
The most popular video types on their channels are tutorials and webinars with different categories and themes.
They’re all friendly and super easy to follow. Like this one:
Also, they recently started a new playlist, “Subcultural,” where they talk about what drives subcultures and why understanding motivation is important when trying to reach specific audiences.
Pretty cool way to build a community.
12. Paycom
Paycom is an HR and payroll software, so maybe you’d think their videos are only how-tos and tutorials.
They actually have a very creative approach to every video on their channel. So, when talking about SaaS brands that take YouTube channels to the next level, it’s safe to say that you can get inspired by Paycom’s video strategy.
From videos presenting their features (such as this one, talking about Beti) to a whole series about corporate Natalie in different frustrating situations (typically related to her paycheck) that can be avoided by using Paycom, you’ll find them all.
Here’s one from the series:
Corporate Natalie Presents: The Vanishing Act
They also have an entire playlist with videos presenting Paycom careers in their funny and witty way.
Paycom Sales Career: Dream Big, Live Large
Some brands choose an educational approach. Paycom turned corporate situations into funny instances that are also bits of educational content. Plus, they’re all branded, following the same style:
What Do These Channels Have in Common?
These SaaS brands are nailing YouTube marketing with some seriously cool strategies. Some go all out, bringing in influencers and celebrities to make a splash. Others keep it light and humorous, while some stick to tried-and-true methods like educational content, feature videos, and product tutorials.
Despite their different styles, they all share a few common threads in their approach.
1. Relevant content
Always keep it relevant. Why do you need YouTube marketing? To promote your brand, yes, but you need to keep your customers coming back. So, you can turn your YouTube channel into a hub with tutorials, webinars, and other educational content to help users understand how to use your products and, more importantly, why to use your product.
2. Organized playlists
All the videos from these SaaS brands are organized into playlists based on topics, product features, or user needs, making it easy for viewers to find relevant content. This way, they can make it look good by designing a thumbnail style for every playlist.
3. Customer success stories
These are your testimonials. Show real-world examples of people using your product to show its relevancy and the way it can solve a pain point.
4. High production quality
To make users pay attention to what you have to say, you gotta make it look good. All these channels feature videos that are well-produced with high-quality visuals and sound, making them engaging and easy to follow.
Another thing here: with high-quality videos comes high trust from your audience. It’s just the way it works.
5. Brand consistency
Each brand maintains its unique style throughout its videos. This way, they were able to create themed thumbnails in a recognizable style.
6. Engaging presenters/ actors
The most important thing about a spokesperson video (which is a common approach for SaaS brands) is to be friendly and engaging. This is the only way people will watch your video and pay attention to what you have to say.
You can ask your team members to help you with videos or hire agencies that will handle the entire video production process.
7. SEO and Keyword Optimization
If you want to truly benefit from your YouTube marketing, consider your channel as another way to grow organically through content. Optimize your videos and video descriptions with relevant keywords to rank well on YouTube and Google search results.
8. Regular updates
Keep your channel updated with fresh content, especially if you have product updates or other news to share. This will keep the audience engaged and aware that you’re still active on YouTube.
Want to Have Branded Content and Grow Your YouTube Channel?
And now, the promised solution for video production.
Remember that I said at the beginning of this article that sometimes videos are hard to scale in-house, which means a YouTube marketing strategy may not be a priority for some companies?
This can be fixed by finding the right video creation agency that can help you with your video production from start to finish.
It all depends on the style you choose for your videos, but more often than not, keeping it simple and consistent, with a friendly face as a spokesperson, will do the job.
Here’s a great resource with the 10 best YouTube production companies to get you started. ✌️
