17 Best YouTube Analytics Tools in 2023 – Tested & Used by Content Creators

Youtube analytics tools

We’ve all been there – you pour your heart and soul into a video that you know is going to be a hit, but then… crickets.

Days turn into months, and you wonder what you did wrong. All those hours of brainstorming, filming, and editing seem gone to waste.

Before you know it, you’re considering giving up on your dream and settling for a soul-crushing 9-to-5 job.

I’m going to stop you there.

There’s a solution to your struggles: data-driven content strategy! 🧪 It’s true – sometimes you can’t beat the pesky algorithm.

But you can stack all the odds in your favor. Creating killer YouTube videos is only part of the battle.

If that video is not getting in front of your audience OR striking a chord with them…

It might as well not exist.

And that’s why you need the best YouTube analytics tools to guide you.

In a previous article, we explored the importance of YouTube SEO tools and recommended the most powerful tools out there.

Today, we’ll hook you up with the 17 best YouTube analytics tools to help you navigate the murky waters of content creation. With these tools, you can finally figure out what’s working and what’s not, and get your videos in front of the right audience.


Drumrolls, please! 🥁

Discover What Your Viewers Want With These 17 YouTube Analytics Tools

If you want to grow your YouTube channel from zero to hero, you need a data-informed strategy. And for that, you need the right tools to help.

Here are our top choices for the best YouTube analytics tools. 🔽

1. YouTube Studio

To start this rundown, we must give a shout-out to YouTube Studio. As a YouTube creator, using this handy tool is a must. With YouTube Studio, you can manage videos, engage with your audience, and analyze metrics. Bonus: It doesn’t cost you a dime.

Let’s take a look at the YouTube analytics tool inside the platform.

YouTube Studio features

  • Real-time insights to help creators make data-driven decisions.
  • Track viewer watch time and find ways to improve content.
  • Detailed audience information, including age, gender, and location.
  • Identify traffic sources – search, suggested videos, and external websites.
  • Earnings breakdown.
  • Keyword research – see what your viewers are searching for.

Youtube Studio Reviews

Users like the app’s UI and seamless user experience. They’re especially excited about the convenience of being able to manage their YouTube channels on the go. However, many users have run into bugs and glitches, especially when trying to upload or edit videos and save changes to their thumbnails and tags.


✅ It’s free.

✅ Detailed metrics.


⛔ Many bugs.

⛔ Slow loading times.

YouTube Studio Pricing

free of charge.

2. Vidooly

Youtube analytics software

Vidooly is a powerful tool for YouTube creators looking to fine-tune their strategy. This Youtube analytics tool offers a range of features, including audience insights, keyword research, video metrics, and trend analysis.

Vidooly Features:

  • In-depth YouTube channel analysis
  • Keyword research
  • Trend analysis
  • Video optimization recommendations
  • Competitor analysis
  • Audience Insights
  • Social media monitoring
  • Influencer identification
  • Automated reports


This platform is earning high marks on sites like G2, Capterra, and Trustpilot thanks to its comprehensive YouTube analytics, optimization recommendations, and user-friendly interface.


✅ Comprehensive YouTube analytics.

✅ Helpful optimization recommendations.

✅ User-friendly interface.


⛔Occasional data inaccuracies.


pricing starts at $9 per month. In this plan, you get Facebook & Youtube video analytics, audience insights, competitive analysis, and market research for content ideation

free demo.

3. Unbox Social

Social media analytics tool

Unbox Social is the ultimate tool if you want to take the guesswork out of social media analytics. This all-in-one social media analytics and reporting platform allows you to track and analyze your social media performance across multiple platforms, including YouTube.

Unbox Social Features

  • Insights into audience demographics, engagement rates, and other performance metrics.
  • AI-based tools to ensure brand safety, which is crucial for Youtubers who want to work with reputable companies and maintain a positive image.
  • Tools to help you connect with brands looking to engage with influencers.

Unbox Social Reviews

We didn’t find many reviews for Unbox Social online. However, one user mentioned that their competitive analysis insights are unique & super insightful.


✅ Top-notch insights & analytics for Youtube.

✅ Collaboration features.

✅ Efficient in managing social media accounts.

✅ Customized reports.


⛔ Poor customer support.

Unbox Social Pricing

starts at $9 per month, but doesn’t include influencer tracking.

free demo.

4. TubeBuddy

Tools for YouTube analytics

TubeBuddy is one of those all-in-one tools for YouTube analytics & video optimization. This platform provides comprehensive analytics and optimization tools to help you grow your following, increase engagement, and achieve your goals on YouTube.

TubeBuddy Features

  • Tag Explorer.
  • Keyword research.
  • Competitor Scorecard.
  • Best time to publish.
  • Thumbnail generator.
  • A/B testing.
  • End Screen Templates.
  • Video SEO Checklist.
  • Comment moderation.
  • Google Analytics integration.


TubeBuddy is a favorite among YouTube creators for its top-notch customer support and rich analytics data. Users have reported significant improvements in their channel’s performance after using this tool. One limitation is that it doesn’t show the search volume of specific keywords.


✅ The thumbnail generator.

✅ Good customer support.

✅ Yields good results in terms of visibility and engagement.


⛔ Doesn’t show search volume on keywords.


starts at $3.50 per month.

offers a free plan.

5. VidIQ

YouTube analytics tool

VidIq is one of the most popular YouTube video analytics tools out there. It offers a range of tools for channel optimization and analytics, making it the right choice for channels of any size.

VidIQ Features

  • Keyword research.
  • Competitor analysis.
  • Video SEO scorecard for optimizing video metadata.
  • Tag suggestion.
  • Top-performing videos.
  • Collaboration tool for finding other channels to partner with.
  • Custom and automated thumbnail generator.
  • Real-time stats and analytics.
  • Integration with other popular YouTube tools like TubeBuddy, Hootsuite, and Canva.


VidIQ is popular for its keyword research tool, which suggests the best keywords based on search volume and competition. Users also love the SEO scorecard and tag suggestion features. Nevertheless, some users have reported problems with bugs and customer service.


✅ Offers accurate keyword search volume & competition.

✅ Provides detailed insights & analytics for Youtube video optimization.

✅ Offers channel audits & competition research.

✅ Intuitive UI.


⛔ Doesn’t offer many metrics to measure.

⛔ Occasional technical glitches.

VidIq Pricing

pricing plans start at $ 7.50 per month.

offers a free plan.

6. Quintly

social media analytics tools

Quintly is a YouTube social media analytics tool that you can use to monitor your channel’s performance, tailor analytics, set up automated records, and compare your Youtube performance to that of your competitors.

Quintly Features

  • Geographical data
  • Engagement metrics such as likes, comments, and shares.
  • Video performance metrics
  • Tracking click-through rates on video thumbnails.
  • Custom & automated social media reports.
  • It integrates with your favorite tools.


Some users reported issues with slow updates, a sluggish platform, and limited integrations, while others raved about Quintly’s UI, fantastic customer support, and cutting-edge analytics.


✅ Excellent customer support.

✅ Advanced analytics.

✅ Good for omnichannel marketing.


⛔ The tool is expensive, especially if you’re only interested in YouTube video analytics.


scalable pricing.

starts at $410 per month.

7. Tubular Labs

YouTube analytics software

Tubular Labs is the perfect tool for media companies, brands, and agencies who want to stay on top of their online video performance. With Tubular’s data intelligence platform, you can analyze your video performance across social platforms like YouTube, Facebook, Instagram, Twitter, and TikTok.

Tubular Labs Features

  • Competitor analysis.
  • Video performance analysis.
  • Customizable reports.
  • Audience ratings.
  • Sponsored content insights.
  • Specialized consulting and custom market research.


✅ Shows trends for billions of videos.

✅ Unique metrics.

✅ Excellent customer support.


⛔ Expensive compared to other tools.

⛔ User experience can be improved.

⛔ Slow loading times.


Users like Tubular Labs for its robust video analytics capabilities and excellent customer support. On the other hand, some users have expressed concerns about the pricing, which is a bit steep compared to other Youtube analytics tools. More so, some users suggest that the user experience and interface could be better.


price is not disclosed.

free demo.

8. Google Analytics

analytics tools


Google Analytics is a web analytics service provided by Google that can be used to track and analyze website traffic. While Google Analytics was not specifically designed for YouTube analytics, it can be used to track and analyze YouTube traffic and engagement on your channel.

Google Analytics Features

  • Tracking traffic sources for your Youtube channels.
  • Find out which pages of your website YouTube viewers are visiting.
  • Analyzing audience demographics.
  • Analyze video performance metrics, such as views, likes comments, and shares.


✅ See where your visitors come from.

✅ It’s free!


⛔ It requires some technical setup and integration with your YouTube channel.

Google Analytics Pricing

free of charge.

9. Emplifi Social Marketing Cloud

analytics tools for YouTube

Emplifi Social Marketing Cloud is an all-in-one social media platform that provides analytics and insights for various social media platforms, including YouTube. It allows users to track their performance, analyze competitors, and create content that resonates with their audience.

Emplifi Social Marketing Cloud Features

  • Omnichannel analytics.
  • Automated social media reports.
  • Competitive insights and analysis.
  • Custom metrics.
  • Real-time data.
  • Keyword tracking and filtering.
  • Social listening.
  • Third-party integrations.


The platform’s analytics and reporting capabilities provide valuable insights into social media performance. Many users appreciate the ability to track numerous key metrics such as engagement rates, audience demographics, and top-performing posts. This provides a better understanding of their audience and how to improve content. Additionally, Socialbakers offers a range of features such as content scheduling and competitor analysis, allowing creators to stay ahead of the game.


✅ User-friendly interface.

✅ One of the most robust & comprehensive analytics tools for social media.


⛔ Expensive

⛔ Integrating with Google Data Studio is not that intuitive.


upon request.

free trial & demo.

10. Hootsuite

social media analytics

Hootsuite is a social media management platform that allows users to manage their social media presence across multiple networks, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Hootsuite’s YouTube integration enables YouTube creators to schedule, publish, and manage YouTube content from within the Hootsuite platform.

Hootsuite Features

  • Schedule videos to be published on your Youtube channel at specific times.
  • Monitor comments & engage with your audience on the platform.
  • Get detailed analytics & insights, such as views, engagement rate, or audience demographics.
  • Work with other team members to grow your channel.

Hootsuite Reviews

Users have praised the ease of use, the comprehensive data metrics and analytics, and the ability to schedule and automate reports. However, users also mentioned that they would like the platform to include social media listening tools.


✅ In-depth social media analytics

✅ Easy to use

✅ Integrates with many third-party apps.


⛔ Expensive, especially for smaller teams & creators.


→ starts at $99 per month.

→ free trial available.

11. Cyfe

best youtube analytics software

Cyfe is an all-in-one dashboard that allows creators to connect data from all their favorite apps & social media platforms into one single source of truth.

Cyfe features

  • Youtube video analytics tools.
  • Monitor performance across multiple social media channels, such as Facebook, Twitter, or Instagram.
  • Integrate with other Youtube social media analytics tools, such as VidIQ or Google Analytics.
  • Create custom dashboards to display the most important metrics in one place.
  • Collaborate with team members.

Cyfe Reviews

Users appreciate Cyfe’s ease of use. Furthermore, they view the platform as super affordable. On the flip side, many users have recently complained about customer support.


✅ All-in-one analytics platform.

✅ Affordable.

✅ User friendly.


⛔ No mobile app.

⛔ Poor customer support.

Cyfe Pricing

starts at $19 per month.

free trial available.

12. Sprout Social

social media analytics software

Sprout Social is a one-stop shop for social media management. It simplifies everything, from scheduling, posting to tracking brand mentions and performance metrics. It’s perfect for social media managers and businesses with multiple accounts to manage. However, if you’re a YouTube creator without other social media accounts to manage, Sprout Social may not be the most suitable option.

Sprout Social Features

  • Manage multiple social media profiles from one platform.
  • An all-in-one social inbox.
  • Scheduled posts.
  • Content calendar.
  • Mobile app.
  • Social media analytics, including Youtube metrics & insights.
  • Audience demographics.
  • Influencer tracking.
  • Social CRM tools.


Users like Sprout Social’s analytics and cross-platform management features, which help them manage their social media presence across different platforms, including YouTube. They also appreciate the time-saving features, which allow them to schedule posts ahead of time. However, some creators find Sprout Social’s pricing to be expensive, and a few users have mentioned issues with the mobile app.


✅ Automated scheduling saves time.

✅ Manage your social media presence across platforms.


⛔ Issues with the mobile app.

⛔ Could be improved with more features specifically designed for Youtube management.

⛔ Steep price point


pricing starts at $249 per month.

free trial.

13. Agorapulse

social media analytics tools

Agorapulse helps businesses manage social media across many platforms, like Youtube and Instagram. While it’s also an excellent tool for Youtube analytics, you should think of it as a one-stop-shop for social media management.

Agorapulse Features

  • Publishing and scheduling.
  • Social media monitoring & listening.
  • Social media & Youtube analytics tools, like engagement rates or top-performing content.
  • Integrates with third-party apps and CRM tools.
  • Mobile app to manage social media channels.


✅ Easy to learn

✅ Manage your YouTube channel as part of your overall social strategy.


⛔ Challenging to manage multiple Youtube channels.

⛔ Expensive


starts at $69 per month.

free trial available.

14. ZoomSphere


ZoomSphere is a social media management and analytics tool that enables users to manage their social media accounts from a single platform. It provides various features such as scheduling posts, monitoring mentions, analyzing engagement rates, and generating reports.

ZoomSphere Features

  • Social media analytics.
  • Conversion rate optimization tools.
  • Shared social media inbox for easy management.
  • Competitor analysis.
  • Content calendar.
  • Email marketing capabilities.
  • Customizable workflows.


People like the platform’s ease of use, customizable dashboards, and social media management abilities. On the other hand, the tool is quite expensive compared to other products on the market.


✅ Excellent customer support.

✅ Suitable for managing different stages of social media management.


⛔ Publishing features could be improved.

Zoomsphere Pricing

→ If you’re looking for YouTtube social media analytics tools, you can opt for that feature for €89 per month.

you can book a live demo.

15. NoxInfluencer

YouTube influencer marketing tools

NoxInfluencer is a data analytics tool designed for YouTube creators, brands, and agencies. It’s a great tool if you’re looking to collaborate with brands, analyze your Youtube video performance, or see what the competition is doing.

NoxInflunecer Features

  • Detailed analytics on YouTube video performance, including views, engagement rates, and audience demographics.
  • Tools for influencer marketing, including a database of influencers, campaign management tools, and performance tracking features.
  • Keyword research tools.
  • Competitor analysis features.
  • Channel management tools for scheduling & planning video content.


✅ Free Youtube analytics data


⛔ Limited metrics you can access

NoxInfluencer Pricing

The platform offers some free tools, such as YouTube analytics.

pricing starts at $ 1,499 per 3 months.

16. Unmetric

Tools for YouTube analytics

Unmetric is a social media benchmarking platform that is designed to help teams like yours make data-driven decisions by analyzing and researching performance on all major social media platforms – including YouTube.

While you can track, analyze and research performance on all major social media platforms, you can also opt for the Youtube analytics tool only. Unmetric’s Youtube analytics tool allows you to track all the key metrics you need to grow your channel’s performance.

Unmetric Features

  • Video performance metrics, such as views, likes, comments, and shares.
  • Audience engagement metrics.
  • Competitor analysis.
  • Audience demographics.
  • Keyword and tag analysis.
  • Performance benchmarking to compare your performance with industry cut-offs.
  • Customizable reports & dashboards.


Users appreciate Unmetric’s customer support team’s responsiveness and helpfulness. They also really like the level of detail and comprehensiveness of the analytics provided. Another feature highly praised is the AI algorithm that highlights which posts are paid vs organic.


✅ User-friendly interface.

✅ Competitive analysis features are powerful.

✅ Content discovery insights.

✅ Customized pricing plans based on your needs.


⛔ Steep price.

⛔ Unmetric doesn’t provide predictive analysis.


customized upon request.

17. Brand24

brand monitoring tools

If you’re a YouTube content creator, you know that keeping your audience engaged and your reputation in check is crucial to your success. That’s where Brand24 comes in! This powerful social listening and online reputation management tool can help you keep track of what people are saying about your channel across various online platforms, and give you valuable insights into how you can improve your content and engagement.

Brand24 Features

  • Monitoring brand mentions.
  • Tracking engagement rates, sentiment, and reach across different social media platforms.
  • Identifying influencers who mention your brand or industry.
  • Finding content ideas.


People like the ability to track their social media mentions in real-time. Additionally, the sentiment analysis feature is highly valued by users, as it helps users improve their content strategy. However, some users have mentioned some limitations in the filtering and customization options.


✅ Easy-to-use

✅ Excellent customer support.


⛔ The setup process can be a bit challenging.

Brand24 Pricing

pricing starts at $79 per month.

free trial available.

Wrapping things up…

While figuring out how to reach your audience can be tricky, you don’t have to go at it alone. There’s a wide range of YouTube social media analytics tools that can help you understand what works and what doesn’t.

To make your search for the perfect analytics tool a breeze, we’ve rounded up the best YouTube analytics tools that you need to check out. 📈

Whether you’re a seasoned YouTuber or just starting, these tools can help you gain a deeper understanding of your channel’s performance and create a content strategy that resonates with your audience.

P.S. Don’t forget that tracking your YouTube metrics is just one piece of the puzzle. Keep pumping out killer content, optimize your SEO, and engage with your audience to knock it out of the park 🎯

Have you tried any of these tools? Drop a comment below and let us know! 💬

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