With 500 hours of video content uploaded every minute on YouTube, the competition sure is fierce.
Don’t let those numbers freak you out.
YouTube is an essential platform for businesses, marketers, and creators. Heck, it has over 2 billion users, making it the most visited website in the world.
By skipping out on a YouTube marketing strategy, you are throwing m-o-n-e-y down the drain.
Trust me, with the right marketing approach, you can cut through the noise and get those views rollin’ in.
We know this because in the past couple of years, we’ve created 100s of videos, many of which organically brought hundreds of thousands of views.
We’ve ranked the best YouTube marketing tools based on pricing, reviews, and ease of use. Whether you’re a seasoned YouTuber or just starting, these tools can help you optimize your content, manage your channel, and reach your goals.
Seeking additional resources to boost your channel’s growth? Take a look at our informative article highlighting the best YouTube analytics tools.
YouTube Marketing Trends 2023
If you’re serious about making a splash in video marketing for the second half of 2023, you need to stay on top of the latest trends.
In digital marketing, complacency is the enemy.
By staying updated on the latest news and trends, you’ll have your finger on the pulse – ready with the insights and knowledge to craft a video marketing strategy that captivates your audience, elevates your brand, and propels your success to new heights. ⛰️
Here are the biggest YouTube marketing trends of 2023:
Micro-Influencers Are on the Rise
In 2023, there’s a growing shift towards micro-influencers, those with smaller subscriber counts but highly engaged fans.
What does this mean for you? Well, whether you’re a business owner looking to launch your YouTube channel or an aspiring content creator, now is the ideaal moment to start. By strategically playing your cards, you can build a tightly-knit community around your brand.
Brands have also caught on to this phenomenon, realizing that collaborating with micro-influencers allows them to tap into a devoted tribe of followers who trust and value their recommendations.
So if you’re a brand seeking to maximize your return on investment, it’s time to team up with these micro-creators. 🤝
Trust me – choose the right creators for your product, and you’ll see your product catapult straight into the arms of your dream customers.
Live-streaming Takes Center Stage
Live streaming has become increasingly popular recently. The pandemic shifted the tide in that direction, though.
Everyone wanted a way to connect with like-minded individuals. And live streams satisfied that need. Even though the pandemic days are way behind us, live streams emerged as a Youtube marketing trend in 2023.
YouTube Live offers a unique opportunity to connect with your audience in real time while fostering a sense of authenticity and interactivity. That’s what many of your viewers want! They want to interact with you and get to know you.
Whether you’re conducting Q&A sessions, hosting live events, or providing behind-the-scenes glimpses, live-streaming can create a deeper bond with your viewers.
Short-form Content is King
Until TikTok, YouTube had no serious competition.
And TikTok has completely changed the way we consume content. Short-form content is what the platform relies on. So it makes sense that YouTube followed in their footsteps.
So much so that shorts are now monetized on YouTube.
Shorts allow creators to capture viewers’ attention in bite-sized chunks. This is perfect for getting new leads and promoting your long-form content.
The key is experimenting with snappy, attention-grabbing content that packs a punch in a few seconds.
That’s all you have – a few seconds. If you don’t engage their attention, you lose them.
AI-Powered Tools Enhance Content Creation
Let’s talk about the elephant in the room: artificial intelligence.
AI-powered tools have taken the world by storm and sparked many ethical debates. Especially generative AI, aka tools like ChatGpt or Midjourney.
Because let’s face it – it’s mind-blowing what this stuff can do! Just a few weeks ago, a YouTube channel titled “The Joe Rogan AI Experience” popped up on YouTube. The creator posted a completely AI-generated podcast episode featuring Joe Rogan and Sam Altman, the founder of OpenAI.
Despite all the controversy, there’s no doubt that AI-powered tools help creators automate mundane tasks and unlock a treasure of creative insights and data-driven strategies.
For instance, you can use generative AI for customized thumbnail creation. You can even train AI to mimic your voice, so you spend less time on voiceovers and more time ideating and producing visual content. 🤯
And AI insights can help you grow your YouTube channel and build a growth strategy.
The bottom line is – AI is here to stay. We can shy away from it, or learn how to use it responsibly.
Consumers Expect to See Brand Content
Did you know that a whopping 66% of consumers turn to video content when they want to learn more about a product or service?
Videos have this amazing ability to showcase a product or service in all its glory. They capture the essence and features in a way that words alone simply can’t match.
And you know what? They have the power to convince people to take the plunge and make that investment.
They show the product or service in its full glory and might convince people to invest. Product videos, tutorials, explainers, or FAQ videos can bring more brand trust & sales your way.
Remember, trends are ever-evolving, and it’s essential to stay adaptable and innovative in this dynamic digital world. Embrace the YouTube marketing trends that resonate with you, but also trust your creative gut. After all, trends are set by the algorithm.
And the algorithm sways according to what you create, so your unique content has the power to shape trends and captivate audiences.
The 17 Best YouTube Marketing Tools for Captivating Content
TubeBuddy is a comprehensive YouTube optimization tool that offers a wide range of features such as thumbnail A/B testing, keyword explorer, video ranking tracker, and social media promotion tools. It can be used to optimize videos for better visibility and engagement on YouTube.
The browser extension effortlessly integrates with your channel, which makes YouTube channel management a breeze. It’s a great YouTube marketing tool packed with Video SEO features that help you get your video content out there. More so, the promotion tools give you visibility across multiple social media platforms.
- Bulk copy/delete cards and end screens
- A/B testing and title generator
- Keyword explorer
- SEO studio
- Video ranking tracker
- Thumbnail analyzer and generator
- Social media promotion tools
- Audience language breakdown
✅ User-friendly interface.
✅ Wide range of tools for optimizing YouTube videos.
✅ Affordable pricing options.
⛔ Some features are only available on higher pricing tiers
Reviewers appreciate TubeBuddy’s video SEO functionalities, as well as the deep analytics data provided. More so, most users find it easy to use and super affordable.
→ pricing starts at $3.50 per month.
→ free browser extension.
Next up on the list is VIdIQ – one of the most popular YouTube tools out there. VidIQ offers the best YouTube marketing tools for creators. You can use it to optimize new and existing videos to rank higher in search and reach a wider audience.
The Channel Audit tool will help you understand how to improve your channel. With the Keyword research tool, you’ll find the best keywords to rank at the top.
You can also use their thumbnail preview tool to ensure the quality of your thumbnails before hitting publish.
- AI Co-pilot with daily ideas to improve content
- Understand your competitor’s content
- Trend alerts
- Thumbnail generator
- Channel audit with a bunch of YouTube metrics
- Scorecard with SEO feedback, social engagement scores, video optimization checklist, controversial keywords, and more.
✅ Trending video feature which allows you to find longevity topics that you could target in your next clip.
✅ Detailed metrics.
⛔ Unresponsive customer support.
VidIQ is highly praised for its analytics features, ease of use, and variety of features. However, many users have complained about customer support, claiming that it’s not responsive.
→ free plan with limited features.
→ paid plans start at $7.50
3. YouTube Studio
YouTube Studio offers so many valuable tools to manage your channel and grow your audience. Yo
Marketing-wise, YouTube Studio can be used to optimize titles and descriptions for search engines. You can also use it to analyze audience demographics & create targeted ads.
- Upload videos.
- Edit videos with tools like trimming.
- Create YouTube Shorts.
- Add thumbnails, descriptions, and featured sections.
- Analyze the performance of your videos with metrics and reports.
- Manage your community.
- Create live streams.
✅ Free analytics.
✅ Easy to use.
⛔ Occasional glitches.
Users like the platform’s ease of use and enhanced analytics. On the flip side, the app has occasional bugs of technical issues.
4. YouTube Creator Academy
If marketing isn’t your strong suit, I’d suggest checking out YouTube Creator Academy.
The platform was created by YouTube for YouTubers. And it’s packed with valuable information about marketing your channel. You can learn a bit about how to grow your community, engage with your audience, and grow your channel. They offer free tips and tricks on their website & YouTube channel.
You can access the platform for free. However, it only covers basic tips & tricks.
Tubics is an all-in-one YouTube marketing tool that helps create ideate, create, and optimize their video content for the best results. You can also use Tubics to generate insights based on analytics.
- Keyword tracking.
- Channel audits.
- Rank tracking.
- Content management.
- Topic ideation.
✅ Comprehensive data that helps improve YouTube rankings.
✅ Helps you optimize video content in the best way possible to rank first on Google & YouTube.
⛔ Short trial period.
Tubics makes it super easy to optimize YouTube videos for SEO. However, some users would like to see more features added, such as A/B testing.
→ free 7-day trial.
→ pricing starts at $99 per month
Are you scrapping your brain for YouTube content ideas? If so, BuzzSumo may help you in putting together a winning YouTube marketing strategy.
BuzzSumo is a content research and analysis tool that helps you identify trending topics and influencers in your niche. With its YouTube integration, you can discover popular videos and understand what content resonates with your audience.
- Content research and analysis
- Influencer identification,
- Social media monitoring
✅ In-depth analysis of content performance.
✅ Easy-to-use interface.
✅ Comprehensive influencer identification.
⛔ Limited features for social media monitoring.
⛔ Pricing can be expensive for small businesses.
⛔ Not that suitable for narrow topics/keywords.
Users praise the platform for its content research tools & ease of use. However, many shy away from using this tool due to its steep price.
→ Offers a 30-day free trial
→ The pricing starts at $119 per month for solo users.
Looking for an all-in-one social media management tool? You can give Agorapulse a go. Its YouTube integration allows you to schedule videos, monitor comments, and track your channel’s performance in one centralized platform.
✅ Comprehensive social media management tools.
✅ User-friendly interface.
✅ Excellent customer support.
⛔ Can be expensive for small businesses
Users praise the all-in-on platform which makes it a breeze to plan and schedule content, monitor mentions, and gain insights from analytics. Agorapulse’s UI has also been applauded by reviewers. More so, the company has a caring attitude towards its customers, with reliable customer support.
→ Offers a free trial.
→ Paid plans start at $69/month
8. Ahrefs Keyword Generator Tool
Ahrefs is the world leading SEO and marketing platform out there. Their Keyword Generator tool is a great addition to any video marketing toolkit, as it provides free keyword suggestions for YouTube. You can also use it to rank your YouTube clips on Google.
Google started prioritizing video content a while ago, so optimizing with that in mind is key if you want to expand your reach.
The tool is free to use. However, you’ll get limited suggestions in the free plan. Even so, Ahrefs is a super-valuable tool for improving reach and optimizing. You get access to hundreds of free keyword ideas, complete with monthly search volumes and difficulty scores.
- Keyword suggestions for multiple search engines, including YouTube.
- Monthly search volume and difficulty.
- Filter keyword data by country.
- Keyword data is continuously updated.
✅ Free to use.
✅ Keyword data is continuously updated.
⛔ Limited access to keyword data.
Users mention the usefulness of Ahrefs for finding valuable keywords that are not visible through other tools. Plus, Ahrefs is considered one of the most accurate keyword research tools out there.
→ if you want full access, you’ll have to pay for the entire Ahrefs platform.
9. 3Play Media
Video captions are essential for getting the algorithm to work in your favor. Yep, accurate video captions = SEO-friendly content. But as you may know, you can’t rely on YouTube’s automated captions.
That’s where 3Play Media can help. 3Play Media is a video transcription and captioning service that helps you make your YouTube content accessible and SEO-friendly.
- Audio captions
- Time coding
- Full-text search
- Data encryption
- Integrates with other platforms such as YouTube, Facebook, Google Drive, or Dropbox.
✅ Accurate captions, descriptions, and translations.
✅ Super easy to use.
✅ Fast services.
⛔ Interface could be less clunky.
Reviewers appreciate that the captions and translations are not automated, but done by professionals. They also report that the materials are accurate and delivered promptly. 3PlayMedia’s ease of use and reliable customer service has also been applauded by users.
→ customized pricing plans.
With Sendible, you can draft or directly schedule videos to your YouTube channel, as well as YouTube shorts. You can also use their platform to respond to comments, get insights into audience preferences, and promote your video content on other social media platforms.
- Manage multiple social media accounts from one hub.
- Schedule posts.
- Monitor brand mentions.
- Monitor keywords & get insights.
- Social media analytics.
- Collaborate with others.
✅ Effortlessly manage multiple social media platforms.
✅ Makes it seamless to collaborate with others.
⛔ Expensive compared to other tools.
⛔ Some users experienced issues when trying to upload videos on Instagram.
Most users enjoy the platform’s ease of use and customer service. Sendible saves a bunch of time by eliminating a lot of the manual work of social media marketing. However, some users did complain about the price.
→ free trial.
→ pricing starts at $29 per month.
Keywordtool.io is a keyword research tool that uses autocomplete to generate relevant long-tail keywords for YouTube, Google, Twitter, Amazon, and more.
- Access search volume, competition, and cost per click.
- Supports multiple search engines.
- Get keyword suggestions tailored to location and language.
- Discover what keywords your competitors are using.
- Find question-based keywords and long-tail keywords.
✅ Easy to use.
✅ It can find long-tail keywords.
⛔ The free version only gives you access to keyword ideas, it doesn’t show metrics.
Users find the tool effective for basic keyword research. However, many report that it’s not suitable for those looking for advanced keyword research. The app’s ease of use has also been applauded
→ free basic plan.
→ pro plan starts at $89 per month.
ContentStudio is a social media management and content marketing platform that allows users to create, schedule, and publish content across multiple social media channels. It also offers features such as content discovery, curation, and analytics.
As a YouTube creator, you can use it to publish and schedule long-form videos and shorts, as well as to discover potential content ideas.
- Find video content ideas.
- Generate video titles based on keywords.
- Create titles, descriptions, and tags.
- Monitor your social media platform.
- Schedule & post.
✅ Build-in content discovery & curation tool.
✅ User-friendly UI.
✅ Integrates with other social media platforms.
⛔ Steep pricing
ContentStudio has a user-friendly interface that makes it easy to use for anyone. The tool’s comprehensive set of features and tools streamline content creation. On the flip side, the mobile app falls short in terms of functionality.
→ free trial.
→ pricing plans start at $25 per month.
If you want to improve your video marketing game, eye-catching thumbnails are a must. And Canva can help with that. Canva is an easy-to-use graphic design tool that allows you to create marketing materials, even if you’re not exactly design savvy.
- Wide selection of templates to choose from.
- Free stock photos & design elements.
- Intuitive drag-and-drop interface.
- Collaboration features.
- Integrations with other tools, such as Dropbox or Google Drive.
✅ Super easy to use.
✅ Versatile tools that help your video marketing strategy.
⛔ Lack of advanced features compared with other graphic design tools.
Users like Canva’s ease of use, as well as the wide variety of pre-made templates and graphics available.
→ free limited plan.
→ pricing starts at $12.99 per month.
Hootsuite can also be a great addition to your video marketing strategy. You can use analytics and scheduling tools to monitor your channel’s activity and track the performance of your videos.
You can also use it to increase the reach of videos by posting them on other social media platforms.
- Social media management
- Content scheduling
- Analytics and Reporting
- Team collaboration
✅ Excellent customer support.
✅ User-friendly interface.
⛔ Can be expensive for small businesses.
Most reviews are positive and highlight the app’s ease of use, integrations, and customer support. However, some users complain about the interface being buggy.
→ 30-day free trial
→ starts at $99 per month.
15. Rank Tracker for YouTube by SEMrush
Rank Tracker for YouTube allows you to track your channel’s search ranking changes
- Track an unlimited number of channels.
- Analytics, such as channel keyword distribution, average rank, and top-performing keywords.
✅ Accurate data.
✅ Makes it easy to find keywords and put together a video marketing strategy.
⛔ Doesn’t include other YouTube marketing tools.
We couldn’t find reviews for this tool, as it’s newly released.
→ You can add a subscription to your SEMrush account for $19 per month. If you want to track more than 200 keywords, you can add additional keywords at a cost.
Vidooly is a comprehensive YouTube analytics and marketing tool that offers a range of features to optimize your video content and boost channel performance. It provides insights into audience behavior, competitor analysis, content strategy planning, and social media integration.
- Video analytics and performance tracking
- Competitor benchmarking and analysis
- Trend tracking and content suggestions
- Audience demographics and engagement metrics
- Social media integration and cross-platform analytics
✅ Wide range of analytics and marketing features.
✅ Robust competitor analysis and benchmarking.
✅ Helps optimize content strategy and audience targeting.
⛔ Pricing may be higher for certain features and advanced plans.
⛔ Some users may find the interface overwhelming initially.
Users appreciate the tool’s features, such as video ranking, audience insights, and video engagement score. Vidooly’s ease of use and pricing have also been praised. However, some users also wish for more features, such as advanced analytics.
→ You can request a demo.
→ Paid plans start at $9 per month
Boost Your Video Marketing Success with These YouTube Marketing Software
YouTube marketing is no walk in the park. It takes time, effort, and creativity to stand out from the crowd and grow your audience.
And learning about the latest YouTube marketing trends is not enough.
You need a solid and efficient video marketing strategy. And that’s where the best YouTube marketing tools come in handy.
These tools will turbocharge your work. They will help you craft stunning videos, optimize them for maximum exposure, and engage with your audience like never before.
So what are you waiting for? Pick your favorite tools and start using them today!