Glossary

Check out our glossary of common video production, video marketing and YouTube growth terms and definitions.

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  • What is an About Us Video?  An About Us video is a short film or video presentation that provides an engaging and informative overview of a company, organization, or individual. This video is a powerful storytelling tool used to introduce the audience to the entity's history, values, mission,(...)
  • What is B-Roll? B-roll is a term often used in the world of video production. It refers to the supplementary or secondary footage that is intercut with the primary footage or A-roll to create a more visually engaging and complete video. B-roll can consist of a variety of shots, such as(...)
  • What is compositing? Compositing is a technique in videography and film production where multiple images or videos are combined into a single frame to create a unified final result. Compositing Definition Merging multiple visual e4lements from separate sources into a single image or(...)
  • What is Cut-in? Cut-in Definition A cut-in in videography refers to a shot that focuses on a part of a subject, usually to emphasize details or to transition the story's perspective. What is cut-in for? A cut-in serves multiple purposes in the world of film and video. Here are its primary(...)
  • What is digital light processing? Digital Light Processing Definition Digital light processing (DLP) is a display method that uses tiny mirrors and a light source to project images onto a screen. What is digital light processing for? Digital light processing is primarily used for(...)
  • What is an Explainer Video? Explainer Video Definition An explainer video is a short, engaging video that conveys a complex idea, product, or service in a simple and concise manner.These videos are typically used in marketing and communication strategies to help viewers understand a(...)
  • What is Fauxtograph? Fauxtograph Definition A "fauxtograph" is a term derived from the combination of "faux," meaning false, and "photograph." It refers to an image that has been manipulated, misrepresented, or staged to convey a particular narrative or evoke a specific reaction, often(...)
  • What is the follow focus? Follow Focus Definition: A follow focus is a tool for fine-tuning camera lens focus, often used in camera rigs for precise and smooth adjustments during filming.https://www.youtube.com/shorts/6mDrLY5EsbU?feature=share What is follow focus used for? In video(...)
  • What is a hot shoe? Hot Shoe Definition A hot shoe is a mounting point located on the top of a camera to attach external devices, primarily flashes, but also microphones, monitors, and other accessories.https://youtu.be/4TkhIHVprJc What is a hot shoe used for? The primary purpose is to(...)
  • What is an Interactive Video? As the digital landscape continuously evolves, the way we consume content also undergoes transformations. One such significant change in the world of video content is the emergence of interactive videos. Interactive Video Definition Interactive video, in its(...)
  • What is a j-cut? J-cut Definition A j-cut is an editing trick where the audio from the next scene starts playing before the video of the current scene ends. What is a j-cut for? A j-cut helps in making scenes flow better in videos and films. It lets the sound lead the viewer into the next(...)
  • What is jump cut? Jump cut is a term used in videography that refers to a specific type of edit between two shots. At its most basic, a jump cut gives the effect of jumping forward in time. Jump cut Definition: A jump cut is an abrupt transition, typically in a sequential clip, that makes(...)
  • What is L-cut? L-cut Definition The L-cut is an editing technique in videography where the audio from one shot overlaps with the video of the next shot, creating an "L" shape on the timeline. What is L-cut for? The L-cut is a tool for editors aiming to create a seamless flow in(...)
  • What is a long portrait? Long Portrait Definition A long portrait is a detailed and extended visual depiction of a subject, usually emphasizing a deeper, prolonged engagement with the subject rather than a quick capture.The term "long portrait" often confuses many, especially those new(...)
  • What is Matte Box? Matte box Definition A matte box is a camera accessory that mounts at the front of a camera lens. It primarily functions to block unwanted light, preventing lens flares and also holds filters in place.What is a matte box for? They serve multiple functions:(...)
  • What is a memory bank? Memory bank Definition A memory bank in videography refers to a designated storage area or device where digital footage is stored, often used interchangeably with terms like storage device, memory card, or storage medium. What is a memory bank for? Memory banks are(...)
  • What is a One Minute Video?One Minute Video Definition: A one-minute video, as the name suggests, is a concise video that has a total runtime of 60 seconds. It's crafted to deliver a clear message or engage audiences in the shortest time possible while retaining impact and(...)
  • What is Pixel Aspect Ratio? Pixel Aspect Ratio Definition Pixel aspect ratio (PAR) refers to the proportional relationship between the width and height of a pixel in digital video. It describes how a pixel's shape differs from the traditional square. What is pixel(...)
  • What is a prime lens? Prime lens Definition A prime lens is a camera lens with a fixed focal length. This means it can't zoom in or out like other lenses.What is a prime lens for? Prime lenses are designed to perform exceptionally well at a specific focal length. This means that if(...)
  • What is a Promotional Video? Promotional Video Definition A promotional video is a short audiovisual presentation created with the primary goal of promoting a product, service, event, or brand.These videos are designed to engage and captivate the target audience, encouraging them to take(...)
  • What is room tone? Every environment has a unique background noise, almost like a signature. For filmmakers, capturing this subtle, natural noise of a location is essential for the editing process. This noise is what we refer to as the "room tone." Room tone Definition Room tone is the(...)
  • What is a Shot List? Shot List Definition A shot list is a detailed inventory of all the shots or scenes that a filmmaker plans to capture during the production of a video or film.It serves as a visual roadmap, outlining the specific camera angles, framing, and sequences required to tell(...)
  • What is SnorriCam? SnorriCam Definition SnorriCam is a camera rig that attaches to an actor, making the background move but the actor stays still in the shot. What is SnorriCam for? SnorriCam gives a unique look to scenes. When used, it feels like the world is moving around the person, but(...)
  • What is Testimonial Video? Testimonial Video Definition A testimonial video is a powerful form of content marketing that features satisfied customers, clients, or users sharing their positive experiences and opinions about a product, service, or brand on camera.These videos are a(...)
  • What is tilt? Tilt Definition In videography, tilt refers to the vertical camera movement where the camera angles up or down from a stationary position. What is tilt for? Tilt is a creative tool in videography that helps filmmakers add depth, perspective, and emphasis to a scene. By moving(...)
  • What is Video Engagement Analytics? Video Engagement Analytics Definition Video engagement analytics refers to the process of collecting, analyzing, and interpreting data to measure how viewers interact with video content.This includes tracking metrics like views, watch time,(...)
  • What is Zoom shot? Zoom Shot Definition A zoom shot in videography refers to the technique of changing the focal length of the camera lens to either close in on a subject (zoom in) or move away from it (zoom out), making the issue appear nearer or farther without physically moving the(...)
  • What are Webinar Attendees? In the dynamic world of video production, a term that frequently pops up is 'Attendees'. This term takes on a unique meaning in this context, often shaping the way events are planned and executed. So, what exactly are attendees in the realm of video production?(...)
  • What are Webinar Presenters? Webinar Presenters Definition Webinar presenters are individuals who play a crucial role in hosting and conducting webinars. They are responsible for delivering the main content, engaging the audience, and facilitating discussions during online seminars or(...)
  • What is an Automated Webinar? Automated Webinar Definition An Automated Webinar, often referred to simply as an "Auto Webinar," is an innovative and efficient way of delivering pre-recorded webinars to a live audience. Unlike traditional webinars where presenters are required to be present(...)
  • What is Bit Rate? Bit Rate Definition  Bit rate, often referred to as bitrate, is a fundamental term in the realm of video production and digital media.At its core, bit rate represents the amount of data processed or transmitted per unit of time, typically measured in bits per second(...)
  • What is a c-stand? C-stand Definition A c-stand, short for "century stand," is a versatile, multipurpose stand primarily used in the film and photography industries. Made of metal, it typically consists of a collapsible base, a central column, and adjustable(...)
  • What is a close-up? Close-up Definition  A close-up is a type of shot in video production where the camera focuses closely on a specific subject or object, usually capturing fine details. This shot is used to emphasize emotions, expressions, or specific elements within a scene.What is(...)
  • What is Color Correction? Color correction is an essential aspect of video production and editing. It involves adjusting the colors and tones in a video to achieve a consistent and appealing look.This process ensures that the colors in your video appear natural and balanced, making your(...)
  • What is Color Temperature? Color Temperature Definition Color temperature refers to the characteristic hue of white light, measured in Kelvin (K).It describes whether a light source appears warm, neutral, or cool. In video production, color temperature plays a crucial role in setting a(...)
  • What is Compression? Compression Definition Compression is a crucial technique in the world of video production. It refers to reducing the file size of a video while preserving its visual and auditory quality.This reduction in file size is achieved by using various algorithms and(...)
  • What is the Crop Factor? Crop factor is a key term in the world of video production and photography. It serves as a bridge between the size of your camera's sensor and the standard size of a 35mm film frame, commonly referred to as "full frame." Understanding crop factor is essential for(...)
  • What is a Dial-in Webinar? Dial-in Webinar Definition A Dial-in Webinar, also known as a Call-in Webinar or Phone-in Webinar, is an online seminar or presentation that allows participants to join and engage using their telephones, instead of relying solely on internet connectivity. In a(...)
  • What is Diegetic Sound? Diegetic Sound Definition Diegetic sound refers to the auditory elements in a film or video that originate from within the fictional world depicted on screen.In simpler terms, it's the sounds that characters and objects in a movie can hear and interact with. These(...)
  • What is Diffusion? Diffusion Definition In the world of video production, diffusion is a pivotal technique that revolves around the softening of light used to illuminate scenes. This method is not just about reducing the brightness of the light but more about creating a harmonious blend(...)
  • What is Digital Zoom? Digital zoom is a feature found in many digital cameras and smartphones that allows you to get a closer view of a subject by enlarging the image electronically. Unlike optical zoom, which uses the camera's physical lens to magnify the image, digital zoom works by(...)
  • What is DVI? DVI Definition DVI, which stands for Digital Visual Interface, is a widely used video connection standard that was developed to transmit digital video signals between various electronic devices, primarily between computers and displays. It has become a common interface for(...)
  • Video production is an art and science that involves various technical aspects, one of which is the concept of dynamic range.This glossary term is designed to demystify dynamic range for everyone, from budding videographers to seasoned professionals, ensuring the topic is accessible and(...)
  • What is an Evergreen Webinar? Evergreen Webinar Definition An Evergreen Webinar, often referred to simply as an "evergreen," is a pre-recorded online presentation or seminar that is designed to provide valuable information, promote products or services, and engage with an audience as if it(...)
  • What is f-stop? When delving into the world of video production and photography, one term you'll frequently encounter is "f-stop". It's a fundamental concept that plays a crucial role in determining the exposure and depth of field in your images. Understanding f-stop can significantly enhance(...)
  • What is Fade in Video Production? In the realm of video production, a "fade" is a common and versatile technique used to transition between two video clips or scenes. Fades can be applied to both audio and video elements within a video project, and they play a crucial role in creating smooth(...)
  • What are Fluorescent Lights? Fluorescent lights are a type of artificial lighting technology commonly used in various settings, including homes, offices, schools, and commercial spaces. These lights are known for their energy efficiency and ability to provide bright and even illumination.(...)
  • What is Focal Length? Focal length is a term that often surfaces in discussions about video production and photography. Its significance in determining the aesthetics and composition of a video cannot be understated. This comprehensive guide aims to demystify the concept of focal length,(...)
  • What is Frame Rate? Frame Rate Definition Frame rate, often measured in frames per second (fps), is the frequency at which consecutive images, or frames, appear on a display. The concept is similar to flipping through a book of pictures rapidly; each individual image is a frame, and the(...)
  • What is Gaff Tape? Gaff Tape Definition Gaff tape, short for "gaffer's tape," is a versatile adhesive tape commonly used in the world of video production, theater, photography, and various other industries.It is made from a fabric material and is known for its strong adhesive properties.(...)
  • What is a Guest Speaker? Guest Speaker Definition A guest speaker is an individual invited to address an audience during an event, conference, seminar, or any gathering where their expertise, knowledge, or experiences can provide valuable insights or entertainment to the attendees. Guest(...)
  • What is a How-To Video? How-to Video Definition A how-to video is a visual instructional tool designed to teach viewers how to perform a specific task or learn a particular skill.These videos are a popular and effective way to share knowledge, guide others, and provide step-by-step(...)
  • What is an Image Sensor? Image Sensor Definition An image sensor, in the context of video production, is a crucial component of digital cameras and camcorders.It plays a fundamental role in capturing visual information from the outside world and converting it into a digital image or(...)
  • What is a Lavalier Microphone? Lavalier Microphone Definition In the realm of audio and video production, a lavalier microphone stands out as a distinct and invaluable tool. Commonly referred to as a lapel mic, this small, portable microphone is designed for hands-free(...)
  • What is a Live Webinar? Live Webinar Definition A live webinar is an online event where hosts interact with a large audience in real time, sharing information virtually.Unlike pre-recorded webinars, live webinars are broadcast live, enabling real-time interaction through features like(...)
  • What is Local Recording? Local Recording Definition Local recording, often referred to as on-site recording, is a video production technique that involves capturing audio and video content directly onto a physical recording device or computer located at the filming location.This process(...)
  • What is a Memory Card? A memory card is a small electronic device used for storing digital data, such as photos, videos, music, and documents. It is a compact and portable storage solution that can be easily inserted and removed from various electronic devices, including cameras, smartphones,(...)
  • What is a Monopod? Monopod Definition A monopod, often referred to simply as a "mono," is a versatile and handy piece of equipment used in video production and photography.It's designed to provide stability to your camera or camcorder, allowing you to capture steady and shake-free shots.(...)
  • What is a Motion Graphics Video? Motion Graphics Video Definition A motion graphics video is a type of video content that utilizes animated graphics, text, and imagery to convey information or tell a story.Unlike traditional live-action videos, motion graphics videos rely on animated(...)
  • What is a Neutral Density Filter? Neutral Density Filter Definition A neutral density filter, often referred to as an ND filter, is an essential tool in the world of photography and videography. It's a piece of glass or resin that you can attach to the front of your camera lens to control(...)
  • What is Optical Zoom? Optical Zoom Definition  Optical zoom is a professional and consumer-grade feature found in many cameras and camcorders. It allows you to magnify distant objects and capture them with greater clarity without sacrificing image quality.Unlike digital zoom, which(...)
  • What is Over-the-Shoulder? Over-the-Shoulder Definition Over-the-shoulder, often abbreviated as OTS, is a fundamental camera shot commonly used in video production. It is a framing technique where the camera is positioned behind one character's shoulder while focusing on another character or(...)
  • What is Panning? Panning Definition  Panning is a fundamental camera technique used in video production and photography. It involves horizontally moving the camera from left to right or right to left while keeping the lens pointed at a single subject or following a moving(...)
  • What is a Picture Profile? Picture Profile Definition A picture profile is a set of predetermined camera settings that determine how your camera captures and processes images or videos.These settings include parameters such as contrast, saturation, sharpness, and color tone. Picture(...)
  • What is Point-of-View? Understanding the concept of point-of-view (POV) is essential in the world of video production. This term, often thrown around in film studios and editing rooms, plays a critical role in how stories unfold on screen. In this comprehensive guide, we will delve into what(...)
  • What is a Polarizing Filter? In the realm of photography and videography, a polarizing filter is a crucial tool. It’s a piece of equipment that attaches to the front of a camera lens, with the primary function of managing how light, specifically its polarization, interacts with the(...)
  • What is a Press Kit? A press kit, also known as a media kit, is a valuable tool used in the world of video production and marketing to provide essential information and resources to journalists, bloggers, influencers, and other media professionals. It serves as a comprehensive package that(...)
  • What is a Product Video? Product Video Definition A product video is a dynamic and engaging visual presentation that showcases the features, benefits, and uses of a specific product.It is a powerful marketing tool designed to provide potential customers with a comprehensive understanding(...)
  • What is a Recurring Webinar? Recurring Webinar Definition A Recurring Webinar is a digital event or online seminar that takes place on a regular schedule, often weekly, monthly, or quarterly.Unlike one-time webinars, which are conducted once and have a fixed start and end time, recurring(...)
  • What is Repurposing a Webinar? Repurposing a Webinar Definition Repurposing a webinar refers to the process of taking an existing webinar, which is typically a live online seminar or presentation, and transforming its content into various other formats to extend its reach, usefulness, and(...)
  • What is Scheduling a Webinar? Scheduling a Webinar Definition  Scheduling a webinar refers to setting a specific date and time for hosting an online seminar, workshop, or presentation using web conferencing technology.This enables participants from different locations to join the event(...)
  • What is a shoulder rig? Shoulder rig Definition: A shoulder rig is a support structure used by videographers and filmmakers to stabilize cameras, allowing for smoother handheld shots. What is a shoulder rig used for? A shoulder rig primarily offers stabilization, minimizing camera shake(...)
  • What is Simulcasting? Simulcasting Definition  Simulcasting is a video production and broadcasting technique that involves transmitting the same content simultaneously over multiple platforms or channels.This allows viewers to access the same video content through different means, such(...)
  • What is Simulive? Simulive Definition  Simulive, short for "simulated live," is a video production technique that blends the best of both live and pre-recorded content to create engaging and interactive experiences.It allows organizers to present video content to their audience as if it(...)
  • What is a Slider? Exploring the world of video production brings us to one of its most dynamic tools: the slider. This guide is dedicated to demystifying the slider, presenting its definition, purpose, challenges, and its pros and cons in simple, straightforward language. We aim to provide an(...)
  • What is Slow Motion? Slow motion is a captivating technique in video production where time seems to crawl. By filming at a frame rate faster than the standard playback rate, more frames per second (fps) are captured. This results in a detailed and smooth slow-motion effect during playback.(...)
  • What is Split Screen? Split Screen Definition In the world of video production, the term "split screen" refers to a technique where the screen is divided into two or more separate sections, each displaying a different scene or piece of content simultaneously.This technique is commonly(...)
  • What is Steadicam? Steadicam Definition Steadicam is a versatile camera stabilization system designed to capture smooth and steady shots in the world of video production. It allows camera operators to move freely while maintaining a balanced and stable image. This technology has(...)
  • What is Telephoto? Telephoto is a term widely used in the realms of photography and videography, referring specifically to a type of camera lens designed for capturing distant subjects by making them appear significantly closer. This capability is somewhat comparable to the function of a(...)
  • What is Three-Point Lighting? Three-point lighting is a foundational technique in video production and photography, crucial for achieving a professional, well-lit scene. It involves using three distinct light sources, strategically positioned around the subject, to control shadows, highlight(...)
  • What is VGA? VGA Definition Video Graphics Array, commonly known as VGA, is a video display interface that was introduced in the late 1980s. It was initially developed by IBM as a standard for computer graphics.VGA has become synonymous with a specific type of computer video output,(...)
  • What is Video Marketing? Video marketing is a powerful digital marketing strategy that involves creating and using videos to promote a product, service, or brand. These videos can be used across various online platforms, such as websites, social media, email campaigns, and more.Video(...)
  • What is Video Post-Production? Video Post-Production Definition Video post-production is the crucial phase in the video production process that follows filming.It involves a series of creative and technical steps to enhance and refine the raw footage captured during production. This(...)
  • What is Video Production? Video Production Definition Video production is the art of crafting videos by combining visual and audio elements through shooting, editing, and assembly.It involves planning, shooting, and post-production tasks to convey a message, tell a story, or share(...)
  • What is a Video Thumbnail? Video Thumbnail Definition A video thumbnail is a small, static image that represents a video's content and provides a preview to potential viewers.These images serve as clickable links to the actual video content and are typically displayed on video-sharing(...)
  • What is a Viewfinder? Viewfinder is an essential tool in the world of video production. It serves as a window through which videographers and filmmakers frame their shots. This handy device allows them to compose and capture scenes with precision, ensuring that what they see through the(...)
  • What is a Virtual Event? Virtual Event Definition A virtual event is a digital gathering that takes place on the internet, bringing together participants from different locations using online platforms and technology.These events mimic traditional in-person gatherings but are conducted(...)
  • What are Webinar Breakout Sessions? Webinar Breakout Sessions Definition Webinar breakout sessions refer to smaller, focused discussions or workshops that take place within a larger webinar event. These sessions are designed to engage participants more actively and allow them to delve deeper(...)
  • What is a Webinar chat? Webinar chat Definition A webinar chat, often referred to simply as a "chat," is a digital communication tool used during webinars, which are online events or seminars.This chat feature allows participants, including both presenters and attendees, to exchange(...)
  • What is Webinar Distribution? Webinar Distribution Definition  Webinar distribution refers to the process of sharing and disseminating a webinar to a targeted audience through various online channels and platforms.Webinars, short for "web seminars," are online events that allow(...)
  • What is a Webinar Host? Webinar Host Definition A webinar host is an individual or entity responsible for planning, organizing, and conducting webinars.A webinar is a live, online seminar or presentation that allows participants from around the world to connect, engage, and learn about a(...)
  • What is a Webinar Landing Page? Webinar Landing Page Definition A Webinar landing page is a specially designed webpage with a singular purpose - to encourage visitors to sign up and attend a webinar.Webinars are online seminars, workshops, or presentations that offer valuable(...)
  • What is a Webinar Metrics? Webinar Metrics Definition Webinar metrics refer to the quantitative and qualitative measurements used to evaluate the performance and effectiveness of webinars.These metrics provide valuable insights into various aspects of a webinar, such as audience(...)
  • What is a Webinar Moderator? Webinar Moderator Definition A webinar moderator is a crucial individual who plays a central role in the successful execution of webinars.In simple terms, a webinar moderator is someone who manages and guides the flow of a webinar, ensuring that it runs(...)
  • What is a Webinar Platform? Webinar Platform Definition A webinar platform is an online tool or software that enables individuals or businesses to host live, interactive presentations, seminars, workshops, or conferences over the Internet.It provides features for video streaming, screen(...)
  • What is a Webinar Recording? Webinar Recording Definition  Webinar recording is capturing and preserving a live online seminar or presentation in a digital format for future viewing. It involves recording all the original webinar's audio, video, and visual elements,(...)
  • What are Webinar Registrants? Webinar Registrants Definition Webinar registrants are individuals who have signed up or registered to attend a webinar, which is a virtual seminar conducted over the Internet.These registrants express their interest in a particular topic or event by(...)
  • What is White Balance? Understanding the concept of white balance is essential in video production for creating visually appealing and professional-looking content. This guide breaks down the idea of white balance in simple terms, ensuring that anyone, regardless of their technical(...)
  • What is a Zoom Lens? Zoom Lens Definition  A zoom lens is a versatile camera lens that allows you to adjust the focal length, enabling you to zoom in and out on your subject without changing lenses.It's a crucial tool in video production and photography because it provides flexibility in(...)