Check out our glossary of common video production, video marketing and YouTube growth terms and definitions.
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- Promotional VideoWhat is a Promotional Video? Promotional Video Definition A promotional video is a short audiovisual presentation created with the primary goal of promoting a product, service, event, or brand.These videos are designed to engage and captivate the target audience, encouraging them to take(...)
- About Us VideoWhat is an About Us Video? An About Us video is a short film or video presentation that provides an engaging and informative overview of a company, organization, or individual. This video is a powerful storytelling tool used to introduce the audience to the entity's history, values, mission,(...)
- B-rollWhat is B-Roll? B-roll is a term often used in the world of video production. It refers to the supplementary or secondary footage that is intercut with the primary footage or A-roll to create a more visually engaging and complete video. B-roll can consist of a variety of shots, such as(...)
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- Bit RateWhat is Bit Rate? Bit Rate Definition Bit rate, often referred to as bitrate, is a fundamental term in the realm of video production and digital media.At its core, bit rate represents the amount of data processed or transmitted per unit of time, typically measured in bits per second(...)
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- C-standWhat is a c-stand? C-stand Definition A c-stand, short for "century stand," is a versatile, multipurpose stand primarily used in the film and photography industries. Made of metal, it typically consists of a collapsible base, a central column, and adjustable(...)
- Color CorrectionWhat is Color Correction? Color correction is an essential aspect of video production and editing. It involves adjusting the colors and tones in a video to achieve a consistent and appealing look.This process ensures that the colors in your video appear natural and balanced, making your(...)
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- CompositingWhat is compositing? Compositing is a technique in videography and film production where multiple images or videos are combined into a single frame to create a unified final result. Compositing Definition Merging multiple visual e4lements from separate sources into a single image or(...)
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- CompressionWhat is Compression? Compression Definition Compression is a crucial technique in the world of video production. It refers to reducing the file size of a video while preserving its visual and auditory quality.This reduction in file size is achieved by using various algorithms and(...)
- Crop FactorWhat is the Crop Factor? Crop factor is a key term in the world of video production and photography. It serves as a bridge between the size of your camera's sensor and the standard size of a 35mm film frame, commonly referred to as "full frame." Understanding crop factor is essential for(...)
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- Cut-inWhat is Cut-in? Cut-in Definition A cut-in in videography refers to a shot that focuses on a part of a subject, usually to emphasize details or to transition the story's perspective. What is cut-in for? A cut-in serves multiple purposes in the world of film and video. Here are its primary(...)
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- Diegetic SoundWhat is Diegetic Sound? Diegetic Sound Definition Diegetic sound refers to the auditory elements in a film or video that originate from within the fictional world depicted on screen.In simpler terms, it's the sounds that characters and objects in a movie can hear and interact with. These(...)
- DiffusionWhat is Diffusion? Diffusion Definition In the world of video production, diffusion is a pivotal technique that revolves around the softening of light used to illuminate scenes. This method is not just about reducing the brightness of the light but more about creating a harmonious blend(...)
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- Digital Light ProcessingWhat is digital light processing? Digital Light Processing Definition Digital light processing (DLP) is a display method that uses tiny mirrors and a light source to project images onto a screen. What is digital light processing for? Digital light processing is primarily used for(...)
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- Digital ZoomWhat is Digital Zoom? Digital zoom is a feature found in many digital cameras and smartphones that allows you to get a closer view of a subject by enlarging the image electronically. Unlike optical zoom, which uses the camera's physical lens to magnify the image, digital zoom works by(...)
- DVIWhat is DVI? DVI Definition DVI, which stands for Digital Visual Interface, is a widely used video connection standard that was developed to transmit digital video signals between various electronic devices, primarily between computers and displays. It has become a common interface for(...)
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- Explainer VideoWhat is an Explainer Video? Explainer Video Definition An explainer video is a short, engaging video that conveys a complex idea, product, or service in a simple and concise manner.These videos are typically used in marketing and communication strategies to help viewers understand a(...)
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- F-stopWhat is f-stop? When delving into the world of video production and photography, one term you'll frequently encounter is "f-stop". It's a fundamental concept that plays a crucial role in determining the exposure and depth of field in your images. Understanding f-stop can significantly enhance(...)
- FadeWhat is Fade in Video Production? In the realm of video production, a "fade" is a common and versatile technique used to transition between two video clips or scenes. Fades can be applied to both audio and video elements within a video project, and they play a crucial role in creating smooth(...)
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- FauxtographWhat is Fauxtograph? Fauxtograph Definition A "fauxtograph" is a term derived from the combination of "faux," meaning false, and "photograph." It refers to an image that has been manipulated, misrepresented, or staged to convey a particular narrative or evoke a specific reaction, often(...)
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- Fluorescent LightsWhat are Fluorescent Lights? Fluorescent lights are a type of artificial lighting technology commonly used in various settings, including homes, offices, schools, and commercial spaces. These lights are known for their energy efficiency and ability to provide bright and even illumination.(...)
- Focal LenghtWhat is Focal Length? Focal length is a term that often surfaces in discussions about video production and photography. Its significance in determining the aesthetics and composition of a video cannot be understated. This comprehensive guide aims to demystify the concept of focal length,(...)
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- Follow FocusWhat is the follow focus? Follow Focus Definition: A follow focus is a tool for fine-tuning camera lens focus, often used in camera rigs for precise and smooth adjustments during filming.https://www.youtube.com/shorts/6mDrLY5EsbU?feature=share What is follow focus used for? In video(...)
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- Frame RateWhat is Frame Rate? Frame Rate Definition Frame rate, often measured in frames per second (fps), is the frequency at which consecutive images, or frames, appear on a display. The concept is similar to flipping through a book of pictures rapidly; each individual image is a frame, and the(...)
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- Gaff TapeWhat is Gaff Tape? Gaff Tape Definition Gaff tape, short for "gaffer's tape," is a versatile adhesive tape commonly used in the world of video production, theater, photography, and various other industries.It is made from a fabric material and is known for its strong adhesive properties.(...)
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- Hot ShoeWhat is a hot shoe? Hot Shoe Definition A hot shoe is a mounting point located on the top of a camera to attach external devices, primarily flashes, but also microphones, monitors, and other accessories.https://youtu.be/4TkhIHVprJc What is a hot shoe used for? The primary purpose is to(...)
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- How-to VideosWhat is a How-To Video? How-to Video Definition A how-to video is a visual instructional tool designed to teach viewers how to perform a specific task or learn a particular skill.These videos are a popular and effective way to share knowledge, guide others, and provide step-by-step(...)
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- Image SensorWhat is an Image Sensor? Image Sensor Definition An image sensor, in the context of video production, is a crucial component of digital cameras and camcorders.It plays a fundamental role in capturing visual information from the outside world and converting it into a digital image or(...)
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- Interactive VideoWhat is an Interactive Video? As the digital landscape continuously evolves, the way we consume content also undergoes transformations. One such significant change in the world of video content is the emergence of interactive videos. Interactive Video Definition Interactive video, in its(...)
- J-cutWhat is a j-cut? J-cut Definition A j-cut is an editing trick where the audio from the next scene starts playing before the video of the current scene ends. What is a j-cut for? A j-cut helps in making scenes flow better in videos and films. It lets the sound lead the viewer into the next(...)
- Jump cutWhat is jump cut? Jump cut is a term used in videography that refers to a specific type of edit between two shots. At its most basic, a jump cut gives the effect of jumping forward in time. Jump cut Definition: A jump cut is an abrupt transition, typically in a sequential clip, that makes(...)
- L-cutWhat is L-cut? L-cut Definition The L-cut is an editing technique in videography where the audio from one shot overlaps with the video of the next shot, creating an "L" shape on the timeline. What is L-cut for? The L-cut is a tool for editors aiming to create a seamless flow in(...)
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- Lavalier MicrophoneWhat is a Lavalier Microphone? Lavalier Microphone Definition In the realm of audio and video production, a lavalier microphone stands out as a distinct and invaluable tool. Commonly referred to as a lapel mic, this small, portable microphone is designed for hands-free(...)
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- Long PortraitWhat is a long portrait? Long Portrait Definition A long portrait is a detailed and extended visual depiction of a subject, usually emphasizing a deeper, prolonged engagement with the subject rather than a quick capture.The term "long portrait" often confuses many, especially those new(...)
- Matte boxWhat is Matte Box? Matte box Definition A matte box is a camera accessory that mounts at the front of a camera lens. It primarily functions to block unwanted light, preventing lens flares and also holds filters in place.What is a matte box for? They serve multiple functions:(...)
- Memory BankWhat is a memory bank? Memory bank Definition A memory bank in videography refers to a designated storage area or device where digital footage is stored, often used interchangeably with terms like storage device, memory card, or storage medium. What is a memory bank for? Memory banks are(...)
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- Memory CardWhat is a Memory Card? A memory card is a small electronic device used for storing digital data, such as photos, videos, music, and documents. It is a compact and portable storage solution that can be easily inserted and removed from various electronic devices, including cameras, smartphones,(...)
- MonopodWhat is a Monopod? Monopod Definition A monopod, often referred to simply as a "mono," is a versatile and handy piece of equipment used in video production and photography.It's designed to provide stability to your camera or camcorder, allowing you to capture steady and shake-free shots.(...)
- Motion Graphics VideoWhat is a Motion Graphics Video? Motion Graphics Video Definition A motion graphics video is a type of video content that utilizes animated graphics, text, and imagery to convey information or tell a story.Unlike traditional live-action videos, motion graphics videos rely on animated(...)
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- Neutral Density FilterWhat is a Neutral Density Filter? Neutral Density Filter Definition A neutral density filter, often referred to as an ND filter, is an essential tool in the world of photography and videography. It's a piece of glass or resin that you can attach to the front of your camera lens to control(...)
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- One-Minute Video What is a One Minute Video?One Minute Video Definition: A one-minute video, as the name suggests, is a concise video that has a total runtime of 60 seconds. It's crafted to deliver a clear message or engage audiences in the shortest time possible while retaining impact and(...)
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- Optical ZoomWhat is Optical Zoom? Optical Zoom Definition Optical zoom is a professional and consumer-grade feature found in many cameras and camcorders. It allows you to magnify distant objects and capture them with greater clarity without sacrificing image quality.Unlike digital zoom, which(...)
- Over-the-ShoulderWhat is Over-the-Shoulder? Over-the-Shoulder Definition Over-the-shoulder, often abbreviated as OTS, is a fundamental camera shot commonly used in video production. It is a framing technique where the camera is positioned behind one character's shoulder while focusing on another character or(...)
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- PanningWhat is Panning? Panning Definition Panning is a fundamental camera technique used in video production and photography. It involves horizontally moving the camera from left to right or right to left while keeping the lens pointed at a single subject or following a moving(...)
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- Pixel Aspect RatioWhat is Pixel Aspect Ratio? Pixel Aspect Ratio Definition Pixel aspect ratio (PAR) refers to the proportional relationship between the width and height of a pixel in digital video. It describes how a pixel's shape differs from the traditional square. What is pixel(...)
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- Point-of-ViewWhat is Point-of-View? Understanding the concept of point-of-view (POV) is essential in the world of video production. This term, often thrown around in film studios and editing rooms, plays a critical role in how stories unfold on screen. In this comprehensive guide, we will delve into what(...)
- Polarizing FiltersWhat is a Polarizing Filter? In the realm of photography and videography, a polarizing filter is a crucial tool. It’s a piece of equipment that attaches to the front of a camera lens, with the primary function of managing how light, specifically its polarization, interacts with the(...)
- Press KitWhat is a Press Kit? A press kit, also known as a media kit, is a valuable tool used in the world of video production and marketing to provide essential information and resources to journalists, bloggers, influencers, and other media professionals. It serves as a comprehensive package that(...)
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- Prime lensWhat is a prime lens? Prime lens Definition A prime lens is a camera lens with a fixed focal length. This means it can't zoom in or out like other lenses.What is a prime lens for? Prime lenses are designed to perform exceptionally well at a specific focal length. This means that if(...)
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- Product VideoWhat is a Product Video? Product Video Definition A product video is a dynamic and engaging visual presentation that showcases the features, benefits, and uses of a specific product.It is a powerful marketing tool designed to provide potential customers with a comprehensive understanding(...)
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- Room toneWhat is room tone? Every environment has a unique background noise, almost like a signature. For filmmakers, capturing this subtle, natural noise of a location is essential for the editing process. This noise is what we refer to as the "room tone." Room tone Definition Room tone is the(...)
- Shot ListWhat is a Shot List? Shot List Definition A shot list is a detailed inventory of all the shots or scenes that a filmmaker plans to capture during the production of a video or film.It serves as a visual roadmap, outlining the specific camera angles, framing, and sequences required to tell(...)
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- Shoulder RigWhat is a shoulder rig? Shoulder rig Definition: A shoulder rig is a support structure used by videographers and filmmakers to stabilize cameras, allowing for smoother handheld shots. What is a shoulder rig used for? A shoulder rig primarily offers stabilization, minimizing camera shake(...)
- SliderWhat is a Slider? Exploring the world of video production brings us to one of its most dynamic tools: the slider. This guide is dedicated to demystifying the slider, presenting its definition, purpose, challenges, and its pros and cons in simple, straightforward language. We aim to provide an(...)
- Slow MotionWhat is Slow Motion? Slow motion is a captivating technique in video production where time seems to crawl. By filming at a frame rate faster than the standard playback rate, more frames per second (fps) are captured. This results in a detailed and smooth slow-motion effect during playback.(...)
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- SnorriCamWhat is SnorriCam? SnorriCam Definition SnorriCam is a camera rig that attaches to an actor, making the background move but the actor stays still in the shot. What is SnorriCam for? SnorriCam gives a unique look to scenes. When used, it feels like the world is moving around the person, but(...)
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- Split ScreenWhat is Split Screen? Split Screen Definition In the world of video production, the term "split screen" refers to a technique where the screen is divided into two or more separate sections, each displaying a different scene or piece of content simultaneously.This technique is commonly(...)
- SteadicamWhat is Steadicam? Steadicam Definition Steadicam is a versatile camera stabilization system designed to capture smooth and steady shots in the world of video production. It allows camera operators to move freely while maintaining a balanced and stable image. This technology has(...)
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- TelephotoWhat is Telephoto? Telephoto is a term widely used in the realms of photography and videography, referring specifically to a type of camera lens designed for capturing distant subjects by making them appear significantly closer. This capability is somewhat comparable to the function of a(...)
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- Testimonial VideoWhat is Testimonial Video? Testimonial Video Definition A testimonial video is a powerful form of content marketing that features satisfied customers, clients, or users sharing their positive experiences and opinions about a product, service, or brand on camera.These videos are a(...)
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- Three-Point LightingWhat is Three-Point Lighting? Three-point lighting is a foundational technique in video production and photography, crucial for achieving a professional, well-lit scene. It involves using three distinct light sources, strategically positioned around the subject, to control shadows, highlight(...)
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- TiltWhat is tilt? Tilt Definition In videography, tilt refers to the vertical camera movement where the camera angles up or down from a stationary position. What is tilt for? Tilt is a creative tool in videography that helps filmmakers add depth, perspective, and emphasis to a scene. By moving(...)
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- VGAWhat is VGA? VGA Definition Video Graphics Array, commonly known as VGA, is a video display interface that was introduced in the late 1980s. It was initially developed by IBM as a standard for computer graphics.VGA has become synonymous with a specific type of computer video output,(...)
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- Video Engagement AnalyticsWhat is Video Engagement Analytics? Video Engagement Analytics Definition Video engagement analytics refers to the process of collecting, analyzing, and interpreting data to measure how viewers interact with video content.This includes tracking metrics like views, watch time,(...)
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- What is Video Marketing? Video marketing is a powerful digital marketing strategy that involves creating and using videos to promote a product, service, or brand. These videos can be used across various online platforms, such as websites, social media, email campaigns, and more.Video(...)
- Video Post-ProductionWhat is Video Post-Production? Video Post-Production Definition Video post-production is the crucial phase in the video production process that follows filming.It involves a series of creative and technical steps to enhance and refine the raw footage captured during production. This(...)
- Video ProductionWhat is Video Production? Video Production Definition Video production is the art of crafting videos by combining visual and audio elements through shooting, editing, and assembly.It involves planning, shooting, and post-production tasks to convey a message, tell a story, or share(...)
- Video ThumbnailWhat is a Video Thumbnail? Video Thumbnail Definition A video thumbnail is a small, static image that represents a video's content and provides a preview to potential viewers.These images serve as clickable links to the actual video content and are typically displayed on video-sharing(...)
- ViewfinderWhat is a Viewfinder? Viewfinder is an essential tool in the world of video production. It serves as a window through which videographers and filmmakers frame their shots. This handy device allows them to compose and capture scenes with precision, ensuring that what they see through the(...)
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- White BalanceWhat is White Balance? Understanding the concept of white balance is essential in video production for creating visually appealing and professional-looking content. This guide breaks down the idea of white balance in simple terms, ensuring that anyone, regardless of their technical(...)
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- Zoom LensWhat is a Zoom Lens? Zoom Lens Definition A zoom lens is a versatile camera lens that allows you to adjust the focal length, enabling you to zoom in and out on your subject without changing lenses.It's a crucial tool in video production and photography because it provides flexibility in(...)
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- Zoom ShotWhat is Zoom shot? Zoom Shot Definition A zoom shot in videography refers to the technique of changing the focal length of the camera lens to either close in on a subject (zoom in) or move away from it (zoom out), making the issue appear nearer or farther without physically moving the(...)