Explainer Video

explainer video definition
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What is an Explainer Video?

Explainer Video Definition

An explainer video is a short, engaging video that conveys a complex idea, product, or service in a simple and concise manner.

These videos are typically used in marketing and communication strategies to help viewers understand a concept quickly and effectively.

image of explainer video

What is an Explainer Video for?

Explainer videos are incredibly versatile tools that find applications across a broad spectrum of industries. They serve various purposes, such as:

Product or Service Promotion: Explainer videos are frequently employed to introduce new products or services to potential customers. They excel at providing an easily digestible overview, effectively highlighting the key features and benefits of what’s on offer.

Educational Content: In the realm of education, explainer videos simplify complex subjects, making learning more accessible. They prove invaluable in e-learning courses and tutorials, breaking down intricate concepts into manageable, understandable segments.

Brand Awareness: Companies leverage explainer videos to narrate their brand story, communicate their values, and convey their mission. This not only aids in building a robust brand identity but also fosters a personal connection with the target audience.

Pitching Ideas: Startups and entrepreneurs often turn to explainer videos as a persuasive tool when presenting their ideas to potential investors or crowdfunding platforms. These videos are adept at making a compelling case for why a particular idea or project deserves support.

Internal Training: Explainer videos streamline internal processes by serving as training materials for employees. This ensures uniformity and efficiency in the workplace, as everyone receives consistent and standardized training.

What are Some Challenges in Using Promotional Videos?

While explainer videos are powerful marketing tools, they come with their set of challenges:

Ensuring that the message is clear and concise can be challenging, as both the script and visuals need to effectively convey the intended information.

It’s also crucial to strike the right balance between providing sufficient information and keeping the video short, as lengthy explainer videos may lose the viewer’s interest.

High-quality explainer videos typically require professional production, which can be expensive. Therefore, balancing quality with budget constraints becomes a challenge. It’s essential to understand the preferences and needs of the target audience, and creating content that resonates with them can be tricky.

Lastly, effectively distributing and promoting the video to the right audience is a challenge that requires a sound strategy for success.

Types of Explainer Videos

There are several types of explainer videos suited to various purposes and audiences.

Animated explainer videos are the most prevalent and utilize animation and graphics to convey ideas, ranging from simple and playful styles to more refined ones.

Live-action explainer videos feature real individuals or actors and are typically chosen for products or services that require a personal touch, offering a potent emotional connection with viewers.

Whiteboard animation videos have a hand-drawn look, giving the impression that content is being sketched on a whiteboard in real time, and they are frequently chosen for educational or instructional content.

Screen capture videos display a computer or mobile device’s screen and are perfect for demonstrating software or apps, guiding the audience through the user interface and its features.

Typography or kinetic typography videos harness animated text to communicate their message and are visually compelling, suitable for narrative techniques or emphasizing crucial details.


What Should Be in an Explainer Video?

For an effective explainer video, begin with an attention-grabbing hook. Clearly state the problem your product addresses, then showcase it as the solution, emphasizing its features and benefits. Prompt viewers with a call to action, weave in your brand identity and use engaging visuals. An articulate voiceover and complementary background music and sound effects can heighten the viewer’s experience.

What is the Impact of Explainer Videos?

Explainer videos play a pivotal role in enhancing marketing and communication strategies. They offer increased engagement, as video content captivates audiences more effectively than text, enabling viewers to grasp and act on the information more efficiently.

They can also elevate conversion rates, resulting in heightened sign-ups, sales, or other target actions. From an SEO perspective, videos can boost your website’s ranking since search engines give preference to multimedia content. Additionally, well-crafted explainer videos bolster brand recognition and credibility, ensuring your brand remains top-of-mind for viewers.

They simplify communication by making intricate concepts straightforward, thus minimizing misunderstandings and reducing customer queries. Furthermore, the versatile nature of explainer videos allows them to be seamlessly integrated across a multitude of platforms, encompassing websites, social media, presentations, and email marketing campaigns.

Why are Explainer Videos Effective?

Effective explainer videos are clear and concise, avoiding jargon, while captivating viewers from start to finish. They deliver content tailored to the audience’s interests with high production quality. Additionally, they aim for tangible outcomes, such as boosting website traffic or brand recognition.

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