How to Make Product Videos That Get Thousands of Views in 2026

Most product videos fail because they focus on features instead of outcomes. In 2026, the brands winning on YouTube and social media are the ones creating product content that hooks viewers in seconds and keeps them watching. Whether you work with a product video production company or film in-house, the formula matters more than the budget.This guide breaks down a proven recipe for creating product videos that actually get thousands of views. If you want to outsource this work, check our ranked list of top B2B video production companies.

Ingredients that make a great product video

B2B companies are stepping up their game, taking inspiration from B2C marketing to create product videos that are engaging, memorable, and anything but boring. No more dull lifeless videos.Some of today’s best B2B product videos are packed with storytelling, emotion, humor, and creativity.

SourceSo, what makes a great product video? Here are the key ingredients, along with real-world examples that bring them to life.

Start with the 3 H’s of B2B product video

Great appetizing hook

To be clear, without them, your video will be instantly skipped. So they can make or break a video.Take a look at this example. This is one of our worse performing video. Th intro was bad. After 30 seconds (it’s a 13 minute long video) we lost almost half the viewers. Hooks are the first thing viewers see and hear and they set the tone for the rest of the video.They grab the audience’s attention and use their interests and pain points to hold on tight.While there is no magic formula for the best hook, you have to give your audience something to react on, whether it’s a pain point they often frustrate about, an unexpected metaphor, or tap into their emotions.You can start with a personal or intriguing question to make your viewers feel involved with your video and trigger their curiosity.Or you can even pique the interest of viewers with interesting facts or statistics to get their attention.

Add a pinch of humor

Humor has a strong touch on our happiness and memory. If you think about it, we all have lots of happy and funny moments stored in our brains because we associate them with positive experiences.In B2B marketing, humor can have the same impact and make a product video memorable.90% of consumers say they remember funny ads over serious ones and we say the same goes to B2B videos. Plus, funny videos are more likely to be shared with other colleagues because they can instantly provide a humorous look at a relatable work circumstance, for example.

Add a bit of human touch

It’s been said a hundred times before, but we’ll say it too: people connect with people, not faceless brands.It’s the human element that adds warmth, trust, and relatability.So instead of just throwing out a bunch of stats or flashy product features, show real humans employees, customers, or even yourself!Let your audience see you and make the video feel less than a sale’s pitch and more of “we get you”.

Add the heart of the video

Put in some emotional seasoning

Evoke emotions into your videos, and according to a recent study emotional ads can boost brands’ pricing power by 40%.So break away from traditional boring product videos because people want to feel something when they watch your videos.Have a good laugh, feel inspired, feel ready to take down the world, or feel hopeful.It’s what brings them closer to your brand

Mix in some storytelling

Stories have connected people since the beginning of time.And we still enjoy a good story that has emotionally charged content that offers us a new perspective on things.When presenting your product and building trust, wrapping it in a story makes people 22 times more likely to remember it, according to Stanford University.Why? Because people don’t want to be sold to. They want to be part of your story to embrace emotions, spark connections, and make information stick.Even in the B2B world, storytelling is powerful:

• 62% of B2B marketers say storytelling is effective in content marketing.
• 92% of consumers prefer brands that create content that feels like a story.

The conclusion is that facts tell, but stories sell. So make your audience feel something, and they’ll remember everything.

Add problem solution filling

What do we mean by that?

Well think about chatting with a friend about how frustrating it is to juggle a million emails, and they’re like, “Oh! I started using this app that organizes everything for me, here’s the link to it”. You’re instantly hooked, right? That’s the vibe you want in your video.The key? Show a common pain point your audience deals with every day, and then serve up your product as the solution.Bonus points if you use real-life scenarios that make people go, “Ugh, yes! That’s me!” because when viewers see themselves in your story, they’re way more likely to pay attention.

Finally add the magic touch

Sprinkle some creativity

Making the same thing over and over again, or copying an idea from others just feels dull, and that’s why you’re still reading this article to learn how to break from the routine and spice up your videos.Creativity in videos can come in different forms, such as clever storytelling, playful visuals, or even a unique perspective that catches people off guard (in a good way!).It can be anything from an animated twist, a surprising plot, or a character that will stick into people’s minds.Dare to be playful and have fun doing so!

Pair with perfect sounds

Ever tried watching a movie without sound? Feels weird, right?It’s the sound that sets the mood: upbeat tunes energize, soft melodies tug at heartstrings, and silence at the right moment? Chef’s kiss for dramatic effect.Voiceovers also matter.Friendly and conversational voices pull people in, while robotic ones… Well, not so much.And let’s not forget the sound effects! Even subtle clicks or whooshes can make a video feel polished and engaging.

1. Ultimately, add the secret sauce

You can add everything we’ve talked about on this list on your product videos, but you still need a drizzle of secret sauce to make your videos pop.

It’s originality.Sometimes, doing something that’s a little weird or unexpected (even if it’s not perfectly aligned with your brand tone) can grab attention in a crowded market. Think quirky humor, an unconventional storyline, or visuals that no one sees coming.It’s like when a serious tech company drops a funny, offbeat video, and everyone talks about it because it’s so unexpected.But just make sure it still leaves viewers with the right element of surprise and originality, but don’t confuse them.

Warning: These 9 product videos don’t know what boring is

Now let’s see together some of the most not-so-boring, not-your-everyday product videos that break the mold and grab attention in unexpected ways.

Slack: So Yeah, We Tried Slack…

https://www.youtube.com/watch?v=B6zVzWU95Sw&t=13s

Slack slays their video strategy.Honestly, they have so many amazing product videos, it was hard to decide which one is our favorite.What makes this video stand out?✔️ Their creative approach has a funny twist. ✔️ They present a case study about the video production agency that had to create their video, but fell in love with using the app.✔️ For those viewers who’ve seen The Office, the TV Show, it feels very familiar because it has that same style of interviewing the characters.✔️ They present all the benefits and key features of Slack in a natural way and have so many funny moments that don’t feel scripted eg mentioning all the integrations.If you want to see more about Slack’s video marketing strategy just check this video about it:

https://www.youtube.com/watch?v=pQMyHDr1Vg0&t=115s

Zendesk: I Like it When He Gives Me the Business

https://www.youtube.com/watch?v=e359jWSGMVg&t=1s

This one is the most original B2B product video commercial we’ve seen.The video starts with the two elderly people and you think they’re going to talk about their private life, but then you are caught by surprise.✔️ The comparison between a couple’s life and a company’s client relationships makes this video more relatable, easy to be understood by everyone✔️ It shows that the couple need eachother even though they had their misunderstands, and same goes for businesses and clients✔️  It proves that a great product video doesn’t need to have much to be out of the ordinary and deliver the message to the audience✔️ The two actors play their role perfectly adding a bit of human touch and authenticity to the video✔️ Zendesk’s message is clear that they want to help clients communicate and understand each other better.

IBM’s “Bones”

https://vimeo.com/109309928 IBM’s Bones product video talks about how its cloud working can help the healthcare businesses with their Watson technology.Why did we add this video to the list?✔️ It’s not boring obviously. We’ve seen a lot of animated product videos, but this one made it to the final list because it keep you into the story – it’s relatable and emotional✔️ The animation is diverse with illustrations that correlate to different games such as Pinball, with 3D effects that add depth to the story, and the main character that is with you all the time keeping you hooked in the story✔️ It starts with a great visual hook and it makes you curious to see where the story is going✔️ Even though it’s starts explaining what IBM is doing it doesn’t overwhelm you with technical jargon and explains the concepts with illustrations✔️ The eerie jazz music nicely accompanies the story and influences your emotions adding fun and drama depending on the illustrations and voiceover.

Grow Better With HubSpot by Hubspot

https://www.youtube.com/watch?v=XrLyMDBt0Ps

HubSpot nailed it with this product video.Rather than making a video about their product, they’ve created this story about how we’re told we need to grow and catch your attention right from the start.✔️ Pairing the story about growth with an energetic piano makes you feel how fast time is moving and how much you’ve progressed✔️ The audience’s is captured and intrigued by the story the moment the voice narrator talks about how growing can make you put everything at risk and wants to find out the solution✔️ The creative collage visuals nicely complement the story and the music as they are all aligned✔️ Their message is spot on to make businesses grow better because that’s when HubSpot achieves as a business too, showing how much they care for their customers.

Salesforce for Small Businesses by Salesforce

https://youtu.be/zDBSLcGp-80

This whole product video presents how a small business can become a large one if you use Salesforce from the start.It made it on our list because:✔️ They’ve added a human touch showing Karl’s small business journey✔️ It drags the viewers into the story and you want to see what the character will do next✔️ They showed how a single person, in their case, Karl could do every single part of the business journey using Salesforce because he wore all the hats as a small business owner✔️ Salesforce actually told us every benefit that businesses get if they’ll start using Salesforce✔️ They’ve ended the video showing how Karl’s business scaled in time, and that using Salesforce made it possible.  

Adobe – Click Baby Click

https://www.youtube.com/watch?v=N1ltwg2nTK4

Adobe has such wonderful videos for its products, but this video is our favorite.It has that element of originality that we’ve talked about, and a few more things:✔️ The video has a great storytelling, it makes you feel like you’re watching a movie.✔️ The alert music gives speed and dimension to everything that is happening making you feel like everything is urgent.✔️ Their message resonates deeply because many businesses can relate to the confusion of unexplained metrics✔️ Adding that funny twist with the curious toddler randomly clicking away on the tablet placing one order after another brought humour in the storyline✔️ Their message about the importance of accurate analytics was clear to their audience and they’ve positioned Adobe’s Marketing Cloud as a solution to avoid mishaps.

Now What, That’s What by Mailchimp

https://youtu.be/Nhfd9w6XWQo

It only took Mailchimp 30 seconds to show you what their business does and how you can use it.✔️ It puts the most basic question business owners ask themselves when they’ve started, but the best they could, but don’t know what to do next. And Mailchimp comes in to help and take your business to the next level.✔️ It shows Mailchimp’s ability to empathize with new business owners’ challenges, offering them straightforward solutions through their platform✔️ The upbeat music for this video creates an energetic and motivating atmosphere showing how fast your business can grow➕ Fun fact: With this campaign, MailChimp earned a Bronze Award in the Technology & Telecoms category at the Brand Impact Awards 2020. 

This Is a Generic Brand Video by Dissolve

https://www.youtube.com/watch?v=2YBtspm8j8M&t=117s

Dissolve’s “This Is a Generic Brand Video” was inspired by a poem by Kendra Eash and Dissolve.Their product video is a satirical masterpiece that mocks and critiques the cliches used in corporate advertising.✔️ The voiceover is hilariously deadpan, saying stuff like, “Here’s a baby. It’s the future.” ✔️ The video keeps rolling out these super cliché corporate shots—people staring thoughtfully at horizons, serious business meetings, random nature scenes—basically everything you’ve ever seen in a generic brand video.✔️ But the best part is that Dissolve sells stock footage, the same kind of footage they’re making fun of.✔️ Their message is like  “Hey, companies, we see what you’re doing… now do better.” Instead of just using random shots with no meaning, they’re nudging brands to be more creative with their storytelling.✔️ Dissolve looks like a cool, self-aware brand in a sea of boring corporate content. It’s proof that calling out the problem while showing the solution is a marketing move that totally pays off.If you haven’t watched it yet, do yourself a favor. It’s 100% worth it.Fun fact: Dissolve won the 2015 Shorty Award for Best in B2B with this video and received widespread acclaim from industry publicationsHere’s an interview with Dissolve after the awards.

https://www.youtube.com/watch?v=_ZxwbvtfSN4

Risual: Risual Corporate Video

https://www.youtube.com/watch?v=_IHa-Dnh35c

Instead of going the usual route of stiff corporate messaging, Risual used creativity, humor, and a cinematic touch into their brand story.What makes it anything but boring?✔️ It feels more like a movie trailer than an IT service pitch✔️ Dramatic visuals show employees tackling challenges like they’re saving the world✔️They take IT consulting, a field that’s usually marketed in a dry, technical way, and turn it into something cinematic and entertaining✔️ It’s that mix of humor and seriousness that keeps viewers engaged. Then things seem too intense, they just throw in a playful joke at the audience.✔️ The line “No other solution is accepted EVER” and the visual where someone throws his co-worker’s apple as a reference to Apple is la crème de la crème since Risual offers Microsoft services✔️ They know corporate videos can be dull, so they lean into the drama and have fun with it, making their audience curious to find more about them.

B2B videos can be fun too!

So there you have it. The secret recipe to making B2B product videos that are actually entertaining and engaging.Plus, a handpicked list of some of the best product videos out there to turn on your creative spark.

Hopefully, these will make you ditch the corporate stiffness and have a little fun when creating your own B2B videos.Because let’s be real, if you’re bored making them, your audience will be bored watching them.For more video production resources, explore our guides to product launch video agencies, video marketing companies, and YouTube production companies.