You built an awesome product. But if users drop off during onboarding… what was the point?
Here’s the truth: product tour videos work. According to Wyzowl, 96% of people say video helps them understand products better. That’s not just a stat, it’s your shortcut to better user activation.
But here’s the catch: not all video production companies get it.
Some hand you pixel soup with background music. Others? They craft scroll-stopping product tours that actually make people care. That’s why we made this list, to cut through the noise.
We’re breaking down 6 product tour video production companies that actually know how to turn complex products into clean, clear, and conversion-friendly videos. From the UI-savvy minds at Videodeck, to the animation wizards at Blackmeal, to the sleek storytelling of Brandit — this list has range.
What is a product tour video production company used for?
They help you create engaging walkthroughs for onboarding, product pages, feature launches, or even investor pitches. Perfect for SaaS, mobile apps, dashboards, or any tool that needs a visual nudge.
Industry Numbers
- The video marketing space is set to hit $92.2B by 2027
- 83% of marketers say video helps with lead gen
- Product tour videos can drive 34%+ higher activation rates
1. Videodeck
Videodeck is a video production subscription service built for SaaS and B2B companies that need product tour videos as part of their ongoing marketing and sales enablement strategy. They work as an embedded production partner, delivering polished product tours on a predictable monthly cadence.
They work with companies like ActiveCampaign, Ahrefs, Intercom, Nightfall, and Noname Security, producing content that spans product demos, explainer videos, social cuts, and YouTube content. Every video is crafted by real actors, professional videographers, and editors, with no AI-generated content.
How Much Does Videodeck Cost?
Videodeck operates on a monthly subscription model designed for teams that need consistent, high-quality output:
- Foundation: $10,000/month – 4 full story videos + 8 social cuts, with 50% off add-ons
- Scale: $20,000/month – 8 full story videos + 16 social cuts, includes a Distribution or Design add-on ($2,900/mo value)
- Ultra: $30,000/month – 12 full story videos + 24 social cuts, includes UGC & Social Media ($6,500/mo value) plus a Distribution or Design add-on
All plans include scripting, content planning, YouTube optimization, thumbnail design and testing, bespoke set design, and access to 7+ actors. Check current pricing here: videodeck.co/pricing
Why Videodeck for Product Tour Videos?
Product tours need to stay current with every release and UI change. Videodeck’s subscription model means your product tours are always up to date, without having to re-engage a new vendor each time your product evolves.
Their team scripts, shoots, and edits each tour with a focus on clarity and engagement — turning complex workflows into content that drives activation and reduces support load.
Reviews and Feedback
Videodeck holds a 4.9/5 rating on Clutch. Clients consistently highlight their fast turnaround, clear communication, and ability to translate complex products into engaging visual narratives. Their process is especially praised by marketing teams who need a reliable production partner that understands SaaS go-to-market.
2. Hueval
Hueval positions itself as a mid-range option, and from what we’ve seen, most product tour videos land between €4,000 and €8,000. That includes scriptwriting, design, animation, voiceover, and revisions, the full package, basically.
For the quality and hands-on process, it’s a solid deal. You’re not overpaying for a bloated agency structure, but you’re also not getting cut-rate work.
Request a quote here: 👉 https://www.hueval.com/
Reviews: Small Studio, Big Praise
Hueval has a 5.0-star rating on Clutch (👉 https://clutch.co/profile/hueval), with clients consistently praising their clarity, responsiveness, and design sense. One reviewer said, “They simplified our message without dumbing it down.” Another pointed out how smooth the process was with direct access to the creatives.
They don’t have hundreds of reviews, but the feedback is consistently strong — and that says a lot.
Services: Built for B2B and SaaS
Hueval focuses on:
- Product tour videos
- Explainer and onboarding videos
- Investor and pitch content
- Motion design for marketing
They’re especially good at taking a complex tool or workflow and turning it into a clear, structured video. 2D is their go-to, but they’ll use light 3D if the project calls for it.
Examples: Modern and Clean, Never Cluttered
Their work feels polished without being flashy. Think minimalist motion graphics, slick UI animation, and a clear narrative.
Notable projects:
- Jobtech – intuitive hiring platform tour
- Enel X – making smart energy tech digestible
- HR Tech startup pitch decks
Who Should Work With Hueval
Hueval is a strong fit for SaaS companies, B2B startups, and teams that need a smart product video without unnecessary flash.
If you want something homepage-ready, investor-friendly, and strategic, they get it. But if you’re chasing hyper-stylized 3D, comedy, or viral-style content, this isn’t their lane.
3. Ayeans
Ayeans doesn’t list prices on its site, but most product tour videos range from $3,000 to $6,000, depending on complexity. That typically covers UI animation, scriptwriting, voiceover, and sound design.
For startups or SaaS teams that need clean, UI-driven videos without burning the whole budget, this is a pretty fair deal.
Get a quote here: 👉 https://ayeans.com/
Reviews: Underrated, but Solid
They don’t have a huge Clutch or G2 presence, but feedback across DesignRush, Reddit, and client testimonials is consistently strong. Clients highlight fast delivery, clear communication, and accurate UI animation, which, honestly, is harder to get right than you’d think.
One client summed it up well: “They delivered exactly what we needed, quickly and without hand-holding.”
Services: Made for SaaS Videos
Ayeans focuses on videos that help users understand your product fast:
- UI product tours
- Onboarding explainers
- Feature launches
- SaaS homepage videos
Everything is built around real UI and real use cases — not abstract metaphors or stock characters. They also handle the full production stack, from scripting to final animation.
Examples: Clean, UI-First Style
Ayeans keeps their videos tight, clean, and focused on the product. No fluff, no bloat, just sharp animations that make your software look easy to use.
Their past work spans fintech, B2B SaaS, AI tools, and productivity platforms. You can check a few here: 👉 https://ayeans.com/#works
Who It’s For
Ayeans is best for startups, product teams, and SaaS marketers who need a homepage video, onboarding asset, or product walkthrough, fast, clean, and without layers of agency overhead.
Not ideal if you’re after high-concept storytelling or cinematic drama. But if you want a video that makes your product look great and actually helps people use it, they’re on point.
4. New Tab
NewTab is on the higher end of the product video world. Most projects start around $8,000 and can go up to $20,000+, depending on complexity, scripting, and whether you want custom illustrations, advanced motion design, or multiple assets from one shoot.
You’re paying for polish and depth; they don’t just animate your product, they build a narrative around it. If you’re looking for a cheap and cheerful product tour, this isn’t it. But if your product is complex, and your audience expects premium content, the investment tracks.
You can start the conversation here: 👉 https://newtabstudio.com/
Reviews: High-Quality Work, Happy Clients
NewTab has a solid 5.0 rating on Clutch (👉 https://clutch.co/profile/newtab-studio), and it’s not just fluff. Reviews highlight excellent communication, tight project management, and most of all, design quality.
Clients like Wand AI, Bnext, and Tangent Works mention how NewTab was able to translate complex products into clear, engaging visuals, while keeping the brand tone sharp.
Services: Visual Strategy Meets Motion Design
NewTab’s sweet spot is at the intersection of SaaS storytelling and premium design. They offer:
- Product tour videos
- Explainers and how-it-works videos
- Launch videos and ads
- Web animations and brand motion systems
They don’t just animate what you send them; they help you rethink the way your product is explained visually. Every detail is deliberate: from copy to pacing to motion.
They also produce content systems for brands that need ongoing video assets, not just one-offs.
Examples: Premium Look, No Gimmicks
NewTab’s work is minimal, stylish, and brand-aware. If your product needs to look sleek and modern, they get it right. You won’t find cartoony styles here — everything is sharp, visual-first, and rooted in good storytelling.
Examples worth checking out:
- Tangent Works – AI-based forecasting explained simply and visually
- Wand AI – High-concept but super clear
- Bnext – Clean, UI-focused mobile product tour
Who It’s For
NewTab is ideal for SaaS, AI, fintech, and complex products that need to look premium, modern, and easy to understand — especially if you’re targeting enterprise or high-expectation audiences.
But if you’re on a tight budget or just need something fast and functional? You might want to look elsewhere. NewTab is less about speed and more about high-quality creative execution.
5. Blackmeal
Blackmeal sits in that mid-to-premium pricing tier, with most animated product videos starting around €6,000 and going up to €15,000+ depending on length, animation style, and complexity. If you’re just looking for a quick UI tour, this might feel like overkill, but if you want a visually rich product explainer or launch video, this level of polish makes sense.
They offer full-service production, including scriptwriting, illustration, animation, voiceover, and sound design. No off-the-shelf templates. Everything is custom-built.
You can check them out here: 👉 https://blackmeal.com/
Reviews: Strong Reputation, Boutique Feel
Blackmeal keeps a lower profile than some agencies, but they’ve built a strong rep, especially in the animation and creative tech world. You’ll see their work pop up on motion design forums and Dribbble, where designers love their style.
They’ve worked with brands like Ubisoft, Canal+, Adobe, and startups like Aplo and Joone — so their client range spans corporate, SaaS, and consumer tech. Clients consistently praise their visual creativity and ability to handle complex storytelling.
One reviewer put it well: “They bring animation studio quality to B2B content, which is rare.”
Services: Motion Design with Depth
Blackmeal isn’t just a video agency — they’re a motion design studio, which means you’re getting high-end animation, illustration, and visual storytelling baked in. Their services include:
- Product explainer videos
- App and UI animations
- Onboarding and tutorial videos
- Brand storytelling and launch videos
They also create short animated series and interactive content for brands that need something beyond a one-and-done video.
Examples: Artful, Story-Driven, and Precise
If you’re into rich visuals, custom illustrations, and storytelling that feels elevated, Blackmeal hits that note. Their work doesn’t feel templated; it’s crafted, often blending 2D, light 3D, and motion design techniques.
Great examples:
- Aplo – A fintech explainer with high-end animation and abstract storytelling
- Joone – Clean product visuals for a wellness brand
- Internal content for Ubisoft – polished, stylized animations that still feel accessible
6. Brandit
Brandit is positioned as a cost-effective studio that doesn’t sacrifice strategy or design. Most product tour videos fall in the $3,000–$7,000 range, depending on length, scripting, and animation complexity.
They’re upfront about pricing and can scale the scope based on your needs, so if you’re a startup that just raised a seed round or a growing SaaS company trying to improve onboarding, they’ll tailor a solution that fits.
They also offer bundled packages if you need more than one video (onboarding series, feature launches, etc.).
Start the convo here: 👉 https://brandit.agency/
Reviews: Small Studio, Big Client Trust
Brandit doesn’t have a huge footprint on review platforms like Clutch or G2, but they’ve worked with well-known names like Wise (formerly TransferWise), Hostinger, and PVcase.
Client feedback is overwhelmingly positive, especially around their speed, collaboration, and UI-focused storytelling. One client noted: “They got our product fast and turned it into a clear, conversion-focused video without needing hand-holding.”
This is a team that understands B2B and SaaS — not just motion design.
Services: Built for Product-Led Brands
Brandit focuses on videos that support growth, onboarding, and product education. Their core services include:
- Product tour videos
- Onboarding and help center videos
- Launch and update videos
- Short-form UI explainers for paid media
They handle everything from script to screen, including voiceover, music, and UI capture, and they move quickly, often turning around full projects in 3–4 weeks.
Examples: Clean, UI-First, and Practical
Their work has a modern, minimal style with just enough motion design to guide the viewer without distraction. If your product has a clean UI, Brandit will make it shine.
Examples to check out:
- Wise – sharp, to-the-point walkthroughs for onboarding
- Hostinger – feature tour videos focused on clarity and retention
- PVcase – SaaS explainer for a technical solar engineering platform
Portfolio here: 👉 https://brandit.agency/
Who It’s For
Brandit is a great fit for SaaS companies, product marketers, and customer success teams that need videos that explain, onboard, and convert fast.
They’re not aiming to win animation awards. They’re aiming to help your users get it. If you need high-performing product videos without overthinking the creative, Brandit gets in, gets the story right, and gets out with a finished product that works.
So, which one’s your move?
Here’s the bottom line: product tour videos aren’t a “nice to have” anymore, they’re the thing that stands between “meh” onboarding and users who actually get your product.
We just gave you six production teams that actually know what they’re doing, not just some Canva-level motion slapped onto your UI. Whether you need startup-budget fast (like Brandit or Ayeans) or polished-as-hell premium (hi NewTab and Blackmeal), there’s something here for you.
Not sure where to start? Try Videodeck, Hueval, or Brandit; they’re all solid middle-ground options with clean processes and a good mix of speed, clarity, and price. And if they’re not the fit? Cool, move down the list.
The real L is doing nothing and hoping users figure it out on their own. They won’t.
So make the video. Make it clear. And make it count.
